Camera shipments from Japan have fallen — but their value has increased!

Sony cameras
(Image credit: Sony)

A recent report by from CIPA, Japan's Camera and Imaging Products Association, shows a 3.8% decrease in camera unit shipments from Japan when comparing October 2022 and October 2023. In the previous year, Japan exported a total of 831,031 units of digital cameras (including fixed lens and interchangeable lens models), falling to 799,184 in 2023. Despite declining unit numbers, the industry experienced a slight increase of 102.4% in terms of overall value, indicating a shift in consumer preferences towards high-value products.

Over the last few years, we’ve seen a big difference in the cost of digital cameras. It seems we’ve said goodbye to the days of affordable, beginner DSLR systems and hello to more expensive, more advanced entry-level mirrorless cameras. Top-of-the-range flagship cameras usually cost more than $4,000/£3,500/AU$6,000 but according to these stats, that isn’t putting photographers off buying them. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.