Are Ring security camera Prime Day deals a scam? I've done the sums and this is what I found out

Ring Indoor Cam 2nd gen sitting on money
(Image credit: Future)

Long-time Prime members can't have failed to notice the striking early Prime Day deals on Ring security cameras (and Blink cameras, also Amazon-owned, are also well discounted too). The problem is there is a catch; these cameras work best with a cloud subscription, and is Amazon discounting that?

It won't surprise you at all to hear that the answer there is a blunt no. That doesn't mean you're not saving anything though – obviously, there is a discount on the hardware. The question is whether the saving is quite as exciting as it first seems.

Ring Indoor Camera (2nd Gen)was $59.99$29.99Save $30 in Early Prime Day sale

Ring Indoor Camera (2nd Gen)|was $59.99|$29.99
Save $30 in Early Prime Day sale The cheapest Ring camera is designed to be placed inside the home, but has great mounting options, a good quality 1080P camera, and a privacy guard. 

Ring Floodlight Cam Wired PlusWas $199.99$119.99Save $80 in Early Prime Day sale

Ring Floodlight Cam Wired Plus|Was $199.99|$119.99
Save $80 in Early Prime Day sale The Floodlight Cam Wired Plus, available in black or white, provides 2,000 lumens from each directable spotlight and has a 1080P camera with speaker and siren.

Ring Battery Doorbell Plus$129.99Save $50

Ring Battery Doorbell Plus | Was $179.99 | $129.99
Save $50 The improved battery doorbell has a head-to-toe 1536p camera (that's better than HD) and excellent integration with the Alexa / Echo Show system

Echo Show 5$44.99Save $50

Echo Show 5 | Was $89.99 | $44.99
Save $50 New for 2023, the most compact Echo Show still makes for an ideal intercom and security monitor, comes in a choice of 3 colors, and has improved sound.

Swipe to scroll horizontally
ProductDay 1 Saving1 year Cost (monthly)Saving over yearSaving over 2 years
Ring Indoor Cam$30 / 50%$73.8929%20%
Ring Floodlight Cam Wired Plus$80 / 40%$163.8832%27%
Ring Battery Doorbell (2023)$50 / 28%$173.8822%18%
Echo Show 5$45 / 50%$4550%50%
= one of each total$205 / 38%$434.9632%28%
Amazon Prime membership | 30-day free trial

Amazon Prime membership | 30-day free trial
An Amazon Prime membership is vital if you want to take part in Amazon Prime Day and get the best discounts on Ring and Blink security cameras – but you can take advantage of the 30-day free trial to get around paying any extra fees! Just make sure to cancel before the trial period ends.

Adam Juniper
Managing Editor

With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. 


Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. 


He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook