Another one bites the dust: Fujifilm pulls out of Photokina 2020

Another one bites the dust: Fujifilm pulls out of Photokina 2020
(Image credit: James Artaius / Digital Camera World)

Photokina, once the world's mightiest photographic trade show that no major manufacturer would ever dream of missing, has been dealt another blow as yet another big name has pulled out of its 2020 event.

Fujifilm is the latest manufacturer to officially confirmed that it will not be attending Photokina 2020, set to take place from 27-30 May 2020 in Cologne, Germany.  

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.