Last chance: the best Amazon Prime Day 2026 deals on cameras and lenses end tonight — shop Canon, Nikon, DJI and more
You have just hours left to grab a new camera body, kit or lens on Amazon
Amazon Prime Day 2026 is coming to a close with the sale ending tonight, Monday, July 13 at 11:59pm AEST.
Where other categories of tech and electronics are seeing all-time low prices, that hasn't been the case with photography gear. Nonetheless, there are still savings to be found and they're not necessarily listed on Amazon's Prime Day landing page.
With a fair few offers on Canon, Nikon, Fujifilm and DJI, there are good deals to be had and I'll keep trying to find as many more worthwhile ones as I can until the sale ends. But don't dither – if you see a deal you like, I'd recommend you add it to cart and checkout immediately.
Of course, it would be great if you are a Prime member as most of the prices you see below are exclusive to subscribers. If you've never tried the service before, you can sign up now and get a 30-day free trial to shop the sale and cancel before you need to pay the monthly fee of AU$9.99. Just hit any of the green buttons below to sign up.
Helpful quick links
- All Prime Day deals on Amazon
- All electronics on Amazon
- All Camera & Photo listings on Amazon
- Official Canon Store on Amazon
- Official Nikon Store on Amazon
- Official OM System (Olympus) Store on Amazon
- Official Sony Store on Amazon
- Official Panasonic Store on Amazon
- Official DJI Store on Amazon
- Official SmallRig Store on Amazon
Canon deals
Dropping to the best prices I've seen, this fun little camera might well be worthwhile for a budding content creator. While PowerShot V10 struggles a little in low light, it's a great little companion to keep with you when you're out and about or want to use it as a webcam or streaming camera. It even has its own little stand for that.
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Announced in May 2023, the R100 is Canon's most affordable RF-mount camera and this discount isn't too far off the sale price from the last few days. While it doesn't feature an articulating touchscreen, it's got a lot of other features that are worthwhile for any beginner looking for a capable entry-level camera. 4K/24p video (cropped), good autofocus performance and an excellent 24.1MP sensor will help you hone your skills.
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The R50 V is a fantastic APS-C content creation powerhouse, capable of crisp 4K/60p, CLog3 recording, live streaming, vertical menus and UI for upright shooting. I would have been a lot more excited if the single-lens kit was discounted, but hey, I'm not complaining.
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This is the lowest price I've seen since Canon's new compact camera launched in February this year. It features a larger-than-standard 22.3MP 1.4-inch sensor that boasts Canon's trusty Dual Pixel CMOS II autofocus with face and eye detection for humans, cats and dogs. It also has an integrated fan and plenty of grunt under the hood.
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It's already a very affordable APS-C camera kit, so even a small discount makes it worthwhile, although it was AU$944 during Black Friday 2024. So while not as good a deal, there's a lot of value still packed into this beginner-friendly 24.5MP camera. It's creative modes make capturing stills easy and it can record 4K/30p video (6K oversampled). That's not bad at this price, although it has been available for under a grand before.
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Given the bundled lens' focal range, this is very good value for a beginner photographer. For your money, you're getting a 24.2MP APC-S format camera that can shoot at up to 23fps in burst mode and capture 4K/60p footage. There's a fully articulating screen and a pop-up flash too.
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The EOS R7 is a lot of camera for its affordable full price, and this discount makes it a tempting option for a beginner. High speed RAW capture, the same autofocus prowess of the more expensive R-series cameras, dual SD cards, 4K video and 32.3MP on tap, and that's just for starters. Did I mention the 40fps continuous shooting speed and in-body stabilisation?
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While I've seen this at better prices on Amazon, this is still a good buy. This 24.2MP full-frame camera is Canon mid-range body, straddling the ground between the EOS R8 (above) and the EOS R5 Mark II, giving you enthusiast-level prowess without a huge price tag.
The kit with the RF 24-105mm lens is also discounted – now 25% off and down to AU$5,148 AU$3,884.41 via the same listing but from a third party.
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This prime lens launched alongside the first-ever EOS R camera, but pairs nicely with any other RF-mount body. If you're into architecture, travel and street photography, it's a stunning and affordable prime to add to your Canon kit if you haven't already.
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This compact printer can connect to your phone or laptop over Wi-Fi, but also takes USB connections and SD cards to print out colour photos in either postcard (4x6 inches) or label (2.1x2.1 inches) sizes. It's not the fastest printer, taking upwards of 41 seconds to spew out a print, but it's very capable and portable.
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Nikon deals
Nikon's cheapest interchangeable-lens camera doesn't feel cheap or perform like it's affordable. Its impressive build houses a 20.3MP APS-C sensor that can shoot at up to 11fps burst speed, although it lacks a viewfinder and IBIS to keep costs down. If that doesn't bother you, then this is a good bargain as Nikon's RRP for this kit is AU$1,599, while its street price is AU$1,299.
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With retro looks inspired by the legendary Nikon FM2 and Nikon's cutting-edge mirrorless tech beneath the hood, the Zf delivers style and substance. I will say that its styling doesn't quite offer the best ergonomics, but its performance is excellent. Practically every single colour variant with the Z 40mm f/2 lens is discounted via the same listing, just not all to the same price.
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I think this is a stellar discount on an excellent Nikon full-framer. The 24.6MP sensor can shoot at up to 120fps, records 6K video, has built-in image stabilisation and has dual card slots, including one for a CFexpress device to make full use of its speed. This discount is via a third-party reseller and not direct from Amazon however.
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This excellent discount is being offered by a third-party reseller, so make the purchase if you're comfortable with that. I bought this camera in January 2024 for AU$5,336, which makes this a much better price for a revolutionary 45.2MP full-frame camera that doesn't have a mechanical shutter, shoots at up to 120fps and up to 8.3K 60p N-RAW video recording with some stunning results for stills and video.
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Already a wonderfully affordable pancake lens, the Z 40mm f/2 SE is lightweight, which makes it a great companion for Nikon cameras when you go walkabout. The f/2 aperture creates lovely blurry backgrounds and the focal length is great for landscapes too. It misses out on the AF-M switch on other Z-series lenses, but that's not really a deal breaker. You still get excellent autofocus speed and accuracy, plus it handles distortions and chromatic aberrations well.
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This lens is quite the glass – we like it so much that we gave it a full five stars in our Nikon Z MC 105mm f/2.8 VR S review. Not only does it produce absolutely stunning results of extreme close-ups, but its AF is speedy and accurate too. Nikon's even managed to make the optical stabilisation effective here. An OLED multi-function display, a customisable function button and a focus ring limiter are all enclosed in a weather-sealed tube.
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It's typically cheaper to buy this lens as part of a camera kit, but if you didn't get one with your Z-series shooter, then here's your chance to save a couple of hundred dollars on this versatile lens. It's got quite the focal length range, so it's a handy zoom to have in your kit bag at all times. Note that this product is shipping from Amazon UK.
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It's versatile and lightweight for a telephoto with this enormous focal range and it produces lovely results too. If you've been holding out for this Nikon lens, and the price looks right to you, I'd suggest picking it up now as stocks are usually hard to find.
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This S-line telephoto prime is great for wildlife and sports shooters, boasting a quiet STM focus motor. It's f/4.5 aperture also means you get some really nice bokeh backgrounds, plus it's relatively lightweight for a telephoto. It's also compatible with the Z-series teleconverters if you want more reach.
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Fujifilm deals
With better power and lens control, the metallic Instax logo is a lovely addition to the Mini 13. You still get all the fabulous features of the previous model though, including self-timer, a selfie mirror and parallax correction for close-ups. It's a small discount, but one worth considering. This camera makes a fun little gift too.
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Not quite the discount I was hoping for, but it's the cheapest of the SQ1 models on Amazon right now. This lovely-looking camera takes some ncie snapshots that are 1.5x bigger than the Instax Mini range in a square format, so the film you will need will also need to be the Square paper.
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This is a massive saving on a fantastic little camera that emulates film photography. Resembling the X100VI, the X Half has some unique features, including 2-in-1 diptychs and a dedicated 'film camera mode' for the experience of shooting with a half-frame film camera... just digitally.
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Fujifilm's X-E range used to be a budget-friendly one, but the X-E5 changed that with a significant markup over the X-E4. However, it justifies that price bump by offering major upgrades, including a 40.2MP APS-C sensor, shoot at up to 20fps bursts with a 66-shot RAW buffer, plus there's IBIS on board too. Like the rangefinder styling? Then consider this discount.
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Panasonic Lumix deals
This well-built, lightweight mirrorless camera offers excellent handling and some serious video prowess. That's not to say it shirks its stills duties. If you're keen on a hybrid with a decent price tag, the GH5 II is well worth a look, particularly if you need wireless live-streaming capabilities. It might be a minor upgrade from the original G5 and not quite on par with the G6, but this 20.3MP MFT snapper has 4K 60p/50p 10-bit video capabilities, which is more than enough for most users.
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Inheriting the fantastic video skills from the S5 II, the S9 is a compact rangefinder-like camera. You get superb 'open gate' 6K video recording with very effective image stabilization and Real Time LUTs at your fingertips. Panasonic's custom color profiles are next level compared to Fujifilm's Film Simulations, plus it has also created a new MP4 Lite format for 4K videos that are smaller and quicker to process than MP4. This is all in the smallest full-frame Panasonic camera yet.
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OM System/Olympus deals
This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be an excellent option for anyone looking for an entry-level travel camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body, although you get a kit lens in the box here to get you started.
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DJI deals
We're big fans of the Osmo Action 4's superior sensor. Sure, it wasn't a massive upgrade over the previous model and it's now a couple of generations old, but it still delivers where it matters the most. With horizon balance, good low-light performance and a noise-cancelling 3-mic system, this older camera is still one of the best rivals to GoPro you can get a much lower price.
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This palm-friendly action camera gets you AI-powered subject tracking, up to 13.5 stops of dynamic range and even 4K/120p slo-mo recording. It was down to this same AU$458 price during last year's Prime Day.
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DJI's first 360 camera made headlines when it launched last year for all the right reasons and it's progressively been cheaper since. Packed to the rafters with features, including 8K capture for up to 100 minutes or 4K/120p slo-mo, this waterproof shooter could well be the only action camera you need.
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Accessories
Forget cartridges with Epson's EcoTank printers. These have easy-to-fill ink wells to which you add ink from bottles, and the ET-8500 will give you about a thousand pages before it needs a top up. It can take paper of up to A4 size and promises to do a good job when you're keen to print out some memories.
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This set includes a circular polariser and an UV filter. The accessories brand promises they've got double-sided multi-coatings to make them scratch- and waterproof, so these sets could be a worthwhile investment. Nearly all sizes are discounted via the same listing, but it's the 77mm with the biggest saving.
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Linked here is the 82mm filter, but all the screwthread sizes are discounted by a flat 20% via the same listing, so you can choose the right one for your lenses. This filter offers 5 stops between ND2 and ND32, while also combining a circular polarising filter to boot.
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It's not a huge saving, but this tripod and monopod set can take a load of up to 10kg, which is quite impressive, and it's perfect for taller photographers who need the extra reach. It's also an affordable piece of kit even at full price, but this 20% discount is good value. It's a sturdy tripod with a 360º ball head for easy panning and manoeuvring, as well as up to 120º of tilt.
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Not sure whether you need a tripod or a monopod? Well, you don't really need to decide when you can get both for under AU$300. The monopod is basically one of the legs of the tripod and comes away when needed. Note that this is the cheaper aluminium model.
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Designed to look like a messenger bag, this Lowepro is well padded to protect your gear. And it fits plenty – a camera body attached to a standard zoom, plus up to 5 additional lenses. It's weather-resistant, has a few smaller pockets inside and out and the main pocket's storage can be customised.
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Capable of topping up your camera or powering flashes, laptops, monitors or your lighting rig, this little portable power bank offers up to 100W fast-charging via USB-C. It's also got a plethora of interfaces, so you can use it to juice up a multitude of devices. Built-in safety shutdowns and a small, compact size make this an essential addition to any pro's bag.
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Adobe software can be expensive, so when a saving pops up, it's worth taking notice. Take this photography plan deal as an example, netting you nearly AU$140 in savings for 12 months access to Photoshop, Lightroom and Lightroom Classic. If you're a keen photographer, Adobe's tools will help you edit your pictures to perfection.
More plans
• All apps: AU$1,247.93 AU$748
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Amazon Prime Day 2026: Key information
When is Amazon Prime Day 2026 in Australia?
The main Prime Day event this July will start at midnight Eastern time on Tuesday, July 7, pretty much matching what happened last year as well. It will once again be a 7-day marathon ending at 11:59pm AEST on Monday, July 13.
This is the second time we're getting a weeklong Prime Day sale, which begs the question: shouldn't we just start calling it Prime Week now?
How to make the most of the Amazon Prime Day sale
Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.
However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.
If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products.
What kind of Prime Day camera deals can I expect?
Amazon AU has a limited catalogue of branded cameras and lenses, but if you're after Canon, Nikon, Fujifilm, OM System, Sony or Panasonic options, you might get lucky.
This year, we're already seeing good discounts on recent cameras like the Nikon Z6 III, but keep your eye out for offers on the Canon EOS R6 Mark II and the EOS R5 Mark II. The Nikon Z8 is slowly getting cheaper, while a discount on the Nikon Z5 II would make it arguably the best-value option for some photographers. There'll be a few vlogging cameras and action cameras, but some of the highlights could be instant cameras that also make thoughtful gifts.
In terms of lenses, you'll be able to find a few Canon and Nikon first-party lenses discounted on Amazon, but few third-party lenses as the likes of Sigma, Tamron and other third-party manufacturers are few and far between on the retail giant's site.
There are usually plenty of third-party accessories to choose from, from known brands like Neewer and KEF, but also no-name companies that will vie for your attention. You just need to ensure you're making the best purchase possible, so stick with me while I guide you through the murky depths of Amazon's Prime Day deals.
How often is Amazon Prime Day?
While Amazon Prime Day is just the one sale in July, we can say there are (unofficially) two – the main event in July, plus the secondary one held in October. However, the second one isn't called 'Prime Day', instead going by the name Prime Big Deal Days.
In format, though, it's basically the same and is a prelude to Amazon's Black Friday sale that takes place later in the year. It's still exclusive to Prime members, so pays to have a subscription going even for that sale.
How much does Amazon Prime cost in Australia?
A monthly subscription to Amazon Prime in Australia costs AU$9.99 p/m, but you can save a little if you pay annually, which is AU$79. That's essentially a 10-month fee for the full 12 months. However, if you aren't going to be a regular Amazon shopper, perhaps the annual fee may not be the best option for you.
Note that this fee (monthly or annual) gets you free access to Prime Video, Prime Reading, Prime Gaming and Prime Music. For Prime Video, though, it's the ad-supported tier and if you aren't keen on ads, it will cost you an additional AU$2.99 to get rid of those. There is no annual package for the no-ads Prime Video subscription.
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Along with looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well. Her passion for photography started when she was studying monkeys in the wilds of India and is entirely self-taught. That puts her in the unique position to understand what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature – wildlife, landscapes and macros.
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