Prime Big Deal Days is officially over – there are still plenty of camera deals to shop ahead of Black Friday
The next big sale is Black Friday but Amazon is still discounting cameras, lenses and more
The October Prime Day sale – called Prime Big Deal Days – is coming to a close. It began on Tuesday, October 8 and will end at 11:59pm AEDT on Sunday, October 13. With just hours to go, you're running out of time to pick up a bargain on photography gear.
While there are still some excellent discounts on cameras and some lenses, they're a little thin on the ground as Amazon doesn't quite have as wide a selection of cameras and lenses in Australia as we would like. However, the offers below on brands like Canon, Nikon, Panasonic and others is still worth considering if you don't want to wait till the Black Friday sales in Australia start – that's late in November this year.
Please note that quite a few of the offers below aren't directly from Amazon, so make the purchase only if you're comfortable with buying from a third-party seller – we have made a mention where necessary below. There are also quite a few items on our list below that would make for really thoughtful Christmas gifts for a loved one who's into photography – take your pick.
As always, some deals are exclusive to Prime members. So if you are keen on shopping, it might be worth signing up for a subscription if you haven't already. You'll get a 30-day free trial that will cover the duration of the upcoming sale and you can cancel any time. Just click on any of the buttons below to sign up.
Helpful quick links
- All Prime Day deals on Amazon
- All electronics on Amazon
- All Camera & Photo listings on Amazon
- Official Canon Store on Amazon
- Official Nikon Store on Amazon
- Official OM System (Olympus) Store on Amazon
- Official Sony Store on Amazon
- Official Panasonic Store on Amazon
- Official DJI Store on Amazon
- Official SmallRig Store on Amazon
Best Prime Big Deal Days discounts
Full-frame cameras
Save AU$800
Released only in June this year, the Z6 III is a massive upgrade over the Mark II model, particularly where video and autofocus is concerned. It brings 6K/60p (RAW) and 5.4K/60p (YUV0 recording, with up to 125 minutes of non-stop capture in 4K/60p, all made possible with an upgrade to its processor. It inherits 3D Tracking from the Z9 and Z8 for up to 9 subjects, plus there's up to 8 stops of IBIS with stabilised lenses. It had a bigger discount earlier in the sale, but this 18% price drop is still pretty darn good.
Save AU$857.92
While it doesn't look like a massive discount, the original list price is lower than the AU$6,999 RRP. It's also been available on Amazon for AU$5,336 previously, which makes this an all-time low price on what is an absolute stunner of a camera – provided you're comfortable buying from a third-party retailer. No mechanical shutter, up to 120fps burst capabilities, amazing results, and up to 8.3K 60p N-RAW video recording from this 45.2MP full-framer.
Save AU$636.78 + AU$400 gift voucher
This discount has been around for a while, although it was hovering at 25% off since July, but it was 3% cheaper during Prime Big Deal Days. Despite being entry-level, you get the speed (up to 40fps max burst) and precision we've come to love on Canon's higher-end bodies. This 24.2MP snapper is also the lightest full-framer you can get, and is great value in this deal. Plus, you get a bonus AU$400 gift voucher via redemption directly from Canon that you can spend at July Luggage or SnapWireless (offer end October 23).
Save AU$950
From YouTube and TikTok videos to basically any live streaming needs you might have, the Sony ZV-E1 is the perfect camera to shoot your vlogs. It's next level with stunning 4K video up to 120fps. Admittedly it's expensive for a vlogging camera but it is a full-frame model and, honestly, it's a damn good one. Available in black and white via the same listing.
APS-C cameras
Save AU$200
Given the X-S20 body alone has a RRP of AU$2,200, this discount on a single-lens kit is pretty decent, even though it's just 7% off. Offering flagship performance, this camera became our favourite in 2020 when it was launched, excelling in both stills and video. You get 6.2K internal recording at 30fps in 4:2:2 10-bit colour, plus good subject tracking too from this 26.2MP snapper. It truly is one heck of a camera that's perfect for content creators, plus you get a lens to start you off your journey.
Save AU$750
It's possible to pick up this 40MP speedster for AU$2,699 at other retailers, but if you're keen on the free and quick delivery from Amazon, then it's a good thing that this offer is now cheaper than what it was at the start of the sale. It's worth the money if you want remarkable speed and processing power – we were quite impressed with it when we tested it – and it gets you 8K video if you want to shoot in that kind of resolution.
Save AU$530
A much better discount than what we say in July makes the X-T50 a good option for beginners, although you do get a lot of advanced features here. It's the first to boast a Fujifilm Simulations dial on the top plate, gives you 40.2MP resolution on tap and the addition of IBIS makes this a great camera, although we will admit the X-T5 is better value as you get dual SD card slots as opposed to one on the X-T50.
You can also save a little by picking up the kit with the XC 15-45mm lens for AU$2,429 (13% off).
Save AU$288.51 + AU$200 bonus voucher
Announced in May 2023, the R100 is Canon's most affordable RF-mount camera and this discount makes it even more so. Plus you can claim a bonus AU$200 voucher from Canon before October 23 to spend at July Luggage or SnapWireless. While it doesn't feature an articulating touchscreen, it's got a lot of other features that are worthwhile for any beginner looking for a capable entry-level camera. 4K/24p video (cropped), good autofocus performance and an excellent 24.1MP sensor will help you hone your skills.
Save AU$649.90 + bonus AU$400 voucher
The EOS R7 is a lot of camera even at full price, and this discount on the versatile single-lens kit makes it a tempting option for a beginner, and it's even cheaper now than during the sale. You can also claim a bonus AU$400 voucher for July Luggage or SnapWireless by October 23. High-speed RAW capture, the same autofocus prowess of the more expensive R-series cameras, dual SD cards, 4K video and 32.3MP on tap, and that's just for starters. Did we mention the 40fps continuous shooting speed and in-body stabilisation?
MFT cameras
Save AU$256.53
Arguably one of the best cameras from Olympus before it became OM System, the E-M10 IV is a real beauty, both physically and in terms of performance. A 20MP Live MOS sensor, up to 4.5 stops of IBIS, 15fps bursts, improved AF and 4K video make this an all-round package for the enthusiast at a budget price.
Save AU$542.12
If you've loved Olympus, know that the OM System OM-5 encapsulates all that was good about the older brand, then makes it better. This is an excellent mid-range all-rounder with 20.4MP of resolution and a whopping 7.5 stops of IBIS. It may not be as big a change as the OM-1 represents for OM System, but we can't recommend the OM-5 highly enough for an everyday shooter.
Save AU$487
This well-built, lightweight mirrorless camera offers excellent handling and some serious video prowess. That's not to say it shirks its stills duties. If you're keen on a hybrid with a decent price tag, the GH5 II is well worth a look, particularly if you need wireless live-streaming capabilities. It might be a minor upgrade from the original G5 and not quite on par with the G6, but this 20.3MP MFT snapper has 4K 60p/50p 10-bit video capabilities, which is more than enough for most users.
DSLRs
Save AU$523
It's the last DSRL Nikon made and, in many ways, is an updated version of the trusty old D750. However, this one is better in many ways as Nikon has taken the sensor, AF tech and processing prowess of the Z6 and packed it into the D750 body. And while it's hard to spruik a DSLR these days, trust us when we say this is one heck of a camera. And you get a versatile zoom lens in the box too, a kit that typically retails for AU$4.5K in Australia. So this offer is a saving of just under a grand, but it is being shipped and sold by a third-party seller on Amazon.
If you don't need the lens, you can pick up the Nikon D780 body for just AU$2,366 (26% off) from a different third-party seller.
Save AU$786.70
It might be getting a little old but this full-frame DSLR is still a stellar camera. Image quality from its 45.7MP sensor is spectacular, with a huge amount of detail. It might feel a little large in the hand for those with small mitts, but it doesn't hit uncomfortable levels. We just can't recommend it highly enough, especially when you can get it at a discounted price that's a little cheaper than what we saw in July.
Instant cameras
Save AU$20.95
With better power and lens control, a smaller and slender design, yet simple and easy to use, the Instax Mini 12 is a great buy, even as a gift for a click-happy youngster (at heart). The Mini line is different from the Instax Square range in offering smaller credit card-sized prints, but note that only the pink colourway is being offered at this price at the time of writing.
Fixed-lens cameras
Save AU$140 + bonus AU$200 voucher
Smaller than most mobile phones and yet producing some decent images, the PowerShot V10 is a very different kind of camera. It's fun to use and, while it struggles a little in low light, it's a great little companion to keep with you when you're out and about or want to use it as a webcam or streaming camera. It even has its own little stand for that! It had dropped to just AU$490.50 during the sale, but a redeemable voucher from Canon to spend AU$200 at July Luggage or SnapWireless makes it good value.
Save AU$173
No longer called Olympus, the latest waterproof and rugged camera in the Tough line comes from the rebranded OM System. And if you're in a need of a new near-indestructible camera, this is the best you can get. Its specs and features aren't much of an upgrade over the TG-6, but since that's no longer being made, this is just as good and discounted by 22% – same as in July.
Bridge cameras
Save AU$207.22
Panasonic resurrected one of its most popular bridge cameras in July this year and it's now discounted by 24%. With a 60x optical zoom via its 20-200mm fixed lens to get you closer to the action, a bridge camera has the handling of a DSLR but the simplicity of use of a point-and-shoot. Featuring an 18MP 1/2.3-inch sensor, a USB-C port for charging and a 2,360K-dot OLED EVF that's better than before. Even the rear LCD has had a boost in resolution to 1,840K dots. Note, however, that Amazon will only ship this in a month or two.
Save AU$101
An 11% discount is neither here nor there but then when you consider that the retail price of this 65x zoom bridge camera is AU$949 in some stores, this discount becomes a little better. With a 20.3MP sensor under the hood and using a Digic 8 processor, this is an aging snapper but it still does a good job. It will even taken 4K cropped video clips. A good investment if you want an easy-to-use camera to take on holiday, particularly a safari.
Action cameras
Save AU$72.88
While not quite the revolutionary camera we were expecting to see in 2023, the Osmo Action 4 got one major upgrade that we loved – a superior sensor. With horizon balance, better low-light performance than any other action camera and a noise-cancelling 3-mic system, this model from last year is still one of the best rivals to GoPro you can get a much lower price.
Save AU$55 with coupon
We were quite impressed with this action camera, giving it a 4-star score in our Akaso Brave 7 LE review. Even at full price, it represents excellent value, offering a front screen that even a GoPro doesn't get you. Admittedly its image quality lacks against the big players, but as we said in our review – it's reliable, easy to use and comes with plenty of accessories in the box. And you can score this offer by simply checking the coupon box to apply the discount.
Drones
Save AU$91
With dual cameras on board serving up 48MP and 4K/60fps HDR videos, the Air 3 is arguably one of the best drones DJI has made. The versatility of the Air 3 is undeniable given one of the two lenses offers you up to 3x zoom. And while the screen on the RC 2 controller is great, the lack thereof on the RC-N2 makes it the cheaper option. Keep in mind that the Air 3 needs to be registered with CASA before use.
Save AU$359
A small drone that doesn't need to be registered with authorities to fly, the Mini 3 is a great beginner quadcopter that offers 4K video capabilities, up to 10km transmission range and up to 38 minutes of flight time. This 28% discount is on the Fly More Combo with the RC controller that sports a screen, making it very easy to see where the drone is going and how to frame your shots.
Lenses
Save AU$572.95
This zoom lens was down to AU$3,399 last Black Friday, making this one of the best offers we've seen. It's still not what we would call 'cheap', but if you're a Nikon Z-series full-frame camera user, this zoom, with its constant aperture, is great for wildlife shots. But note that this offer is being fulfilled by a third-party seller and not Amazon AU.
Save AU$322.43
If you're an L-mount user (aka full-frame cameras from Panasonic, Sigma and Leica), this would be a great travelling companion for you if you don't already have it in your kit bag. At just 413g, this is one of the lightest standard zooms in this class and it doesn't compromise on image quality or performance either. It even gives the benefit of built-in image stabilisation.
Save AU$395
This lens usually comes as part of a kit with some of Canon's more affordable APS-C format cameras, but if you don't already have it, this massive 69% discount is hard to ignore, even though it's via a third-party seller. While it was meant to be used with the smaller sensor, it can be fitted to Canon's full-frame cameras too, but it will still crop. At this price, it's hard to argue adding to any Canon R-series user's kit – it could be handy for travel and street photography.
Save AU$259
This is a brand-new standard zoom for Fujifilm X-series users, replacing the older 18-55mm kit lens. It zooms internally, so it never gets longer than it already is, which makes it handy for video content. Importantly, this lens is weather sealed and has been optimised to take full advantage of Fujifilm's newer 40MP sensors so you get excellent results.
Photo printers
Save AU$78
If you want your smartphone pics to be printed on a wider frame than what the Mini Link 2 listed above does, then you're going to need a different instant printer. The Instax Wide Link uses Fujifilm's large-format Wide film. The printer connects to your phone via Bluetooth and the app gives you plenty of customisation options, including over 30 templates to choose from.
Save AU$151
Typically retailing for around AU$350 to AU$399, this home photo printer can create professional-grade prints of A3+ size (13x19 inches) at home. It can connect to your phone or laptop via Wi-Fi, handles 9,600 x 2,400 dpi resolution and promises to print up to 14 images a minute in monochrome, or 10 in colour.
Memory & storage
Save AU$277
Most Aussie retailers are selling this 256GB CFexpress Type B card for around AU$499, making the listed price on Amazon a really good one. With read/write speeds of up to 1,700Mb/s and 1,400Mb/s respectively, you can shoot in 8K and not be too worried, plus save some cash. Note, however, that this card is a US import.
[Shipped and sold by Amazon US]
Save AU$43.01
This is a really good over-half price saving on an equally good SD card with 128GB storage. With transfer speeds of up 200MB/s, this is more than enough for most photographers, with plenty of reliable storage if you need to go click-happy.
If you want a lot more storage... like, a lot, a lot – the 1TB storage option is 61% off on Amazon, now AU$232.37 from AU$599.
Tripods, gimbals & stands
Save AU$30
Announced early in 2023, this smartphone gimbal gets you 3-axis stabilisation, great subject tracking via DJI's ActiveTrack 5.0 tech and up to 8 hours of battery life. And it's not that expensive either. In fact, at this price, it would even make a great gift for someone who loves to take photos and videos on their phone.
Save AU$169.05
Not sure whether you need a tripod or a monopod? Well, you don't really need to decide when you can get both for under AU$300. The monopod is basically one of the legs of the tripod and comes away when needed. Note that this is the cheaper aluminium model, and you will need to hurry as stock is very limited.
Save AU$146
With a lightweight yet durable build, this Manfrotto tripod is great for stabilising video content, thanks to the panning lever and a sliding plate that makes it easy to fit most kinds of cameras. It can handle a max payload of 4kg and will happily rotate a full 360º or do a pan-and-tilt if that's you need.
Save AU$28
Just 85c shy of the July Prime Day price, this flexible tabletop tripod will make for a lovely Christmas prezzie for a budding photographer. Keep in mind that this is specifically designed for action cameras, so you won't be able to fit a DSLR or mirrorless on here. It features a pin joint that should be compatible with most action camera models, and it can even be used as a wrapping mount.
Film
Save AU$32
It's not a discount, but shipping this 5-pack in from the US can save you a little bit of cash – which can go a long way if you're primarily into film photography. If it's colour negatives you're after, consider opting for this instead as it's cheaper to import than purchase from Aussie retailers or as single rolls.
Save AU$15.45
If you or someone you know owns an Instax SQ series camera, then the film needed would be the Square varierty rather than the aforementioned Mini. So if you want to grab some extras for yourself or your loved one, there's 21% off the 40 pack with a white border, just AU$2 more than the July Prime Day price. It'll make for a great stocking stuffer this Christmas.
Amazon Prime Day 2024: Key information
Amazon Prime Day 2024 date and time
In 2024, the main Prime Day sale in Australia kicked off at 00:01 AEST on Tuesday, July 16 and ended at 11:59pm AEST on Sunday, July 21. That was a 6-day marathon shopping event and the second Prime Day sale is not going to be any different.
Amazon has announced that Prime Big Deal Days is returning again in October, with another 6-day shopping extravaganza between October 8-13.
This is the first time we've had such long Prime Day sales and it seems to be only for Aussie and Singaporean shoppers. Other major markers like the US and the UK still have just a two-day sale on July 16-17 only. Which begs the question: shouldn't we start calling it Prime Week?
The timing, though, is still spot on. Historically Prime Day has started on a Tuesday (with only a rare exception or two) in mid July for the first sale and early October for the second, so nothing has changed there.
How to make the most of Amazon Prime Day
Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.
However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.
If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products.
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Along with looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well. Her passion for photography started when she was studying monkeys in the wilds of India and is entirely self-taught. That puts her in the unique position to understand what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature – wildlife, landscapes and macros.