Anyone who works in video will be familiar with the need to shift from specialist program to specialist program in different parts of the process. That could, however, now be a thing of the past, with the introduction of Adobe's Project Rush.
Project Rush supports shooting, editing, audio optimisation, colour correction and more, as well as video sharing.
Adobe has recognised that much video is made and distributed entirely around social media, and Project Rush seems to be designed very much with this in mind. It syncs all of your work to the cloud, allowing you to seamlessly transfer between devices according to your needs. It’s also possible for users to borrow and customise motion graphics templates from Adobe Stock.
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The new tool is optimised to work across desktop and mobile, with the exact same feature-set available across platforms, and, as you might expect, it borrows plenty of functionality from other Adobe programs focused around video like Premiere Pro.
While professional editors will likely be sticking with that program, we can definitely see Rush’s appeal to content creators whose work is mainly on Facebook, Instagram, YouTube and Twitter. Rush will be optimised quite specifically for these platforms, and will even offer sharing and scheduling tools for them.
If so inclined, a user will be able to take a video project from concept to delivery, all in Project Rush, all without ever transferring away from their phone. Whether or not that’s your cup of tea, it’s undeniably impressive.
This is simply an announcement, and we don’t have any information on pricing or release date yet. With that in mind, given all the extensive cloud integration involved in the project, we’re fairly confident in betting you’ll need a Creative Cloud subscription to make use of it.
If you’d like to be on the forefront of the project’s development, you can sign up to be part of the beta – head to Adobe’s website for more information.
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