Adobe sets out to speed up video editing with 5 new Creative Cloud features

Adobe Max logo
(Image credit: Adobe)

Adobe's been holding its annual Adobe Max conference since 2003, and every year it dominates the headlines on creative industry websites like the one you're looking at. But while Adobe makes some of the most popular videography software, these tools don't usually get a lot of attention. 

In years gone by, it was always Photoshop that Adobe put most of the emphasis on; nowadays it seems to be focusing more on AI tools aimed at marketers and non-professionals. Either way, you'd be forgiven for thinking that it didn't care too much about videographers. 

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Tom May

Tom May is a freelance writer and editor specializing in art, photography, design and travel. He has been editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. He has also worked for a wide range of mainstream titles including The Sun, Radio Times, NME, T3, Heat, Company and Bella.