As many amazing new cameras as we've seen lately, we've seen just as many inventive new camera lenses to go with them.
The EOS R system is rapidly maturing with optics like the Canon RF 100-500mm f/4.5-7.1L IS USM and the double-duty Canon RF 85mm f/2 Macro IS STM that's as perfect for portraits as it is for miniatures.
Then there are new twists on familiar formulas, like the Tamron 70-180mm f/2.8 Di III VXD (which is half the weight and two-thirds the length of 70-200mm trinities), and the essential Sigma 24-70mm f/2.8 DG DN Art.
With all this great new glass, though, the big question is which lenses are the photo public actually buying? Well, as we ready for Amazon Prime Day 2020 next week, the retailer has rounded up the best-selling new lens optics – and one of them is sure to be a massive surprise!
So, here are Amazon's 5 hottest lenses this week…
1) Sigma 24-70mm f/2.8 DG DN Art
Sigma 24-70mm f/2.8 DG DN Art + memory bundle: $1,099
Sigma's brilliant 24-70mm f/2.8 for Sony E mount is the top seller in this crazy bundle, which comes with a 1TB LaCie Rugged Mini HDD and 64GB SanDisk card. View Deal
2) Tamron 70-180mm F/2.8 Di III VXD
Tamron 70-180mm F/2.8 Di III VXD: $1,199
Another Sony trinity lens comes in at two… well, it's a sort-of trinity. At 50% the weight and 75% the length of regular 70-200 f/2.8s, Tamron's design is pure genius. View Deal
3) Canon RF 100-500mm f/4.5-7.1L IS USM
Canon RF 100-500mm f/4.5-7.1L IS USM: $2,699
Yet another fantastic RF optic from Canon, delivering the same stellar performance of the EF 100-400mm but with 25% more reach and superior stabilization. View Deal
4) Viltrox 56mm f/1.4 XF
Viltrox 56mm f/1.4 XF: $329
Viltrox' new lens may not have the wild f/1.0 aperture of the Fujinon XF 50mm f/1.0 R WR, but with its autofocus and 84mm equivalent focal length it's perfect for portraits.View Deal
5) Canon RF 85mm f/2 Macro IS STM
Canon RF 85mm f/2 Macro IS STM: $599
One of the most hotly anticipated RF lenses, this affordable portrait prime doubles up as a macro optic, making it another a must-have lens for EOS R system owners. View Deal
The best Fujifilm lenses: the best lenses for X-mount mirrorless cameras
Best Canon RF lenses: the best lens for Canon EOS R and EOS RP in 2020
The best 70-200mm telephoto lenses: top constant-aperture zooms
The best standard zoom lenses: versatile 24-70mm workhorse zooms