With all this great new glass, though, the big question is which lenses are the photo public actually buying? Well, as we ready for Amazon Prime Day 2020 next week, the retailer has rounded up the best-selling new lens optics – and one of them is sure to be a massive surprise!
Tamron 70-180mm F/2.8 Di III VXD: $1,199 Another Sony trinity lens comes in at two… well, it's a sort-of trinity. At 50% the weight and 75% the length of regular 70-200 f/2.8s, Tamron's design is pure genius.
3) Canon RF 100-500mm f/4.5-7.1L IS USM
Canon RF 100-500mm f/4.5-7.1L IS USM: $2,699 Yet another fantastic RF optic from Canon, delivering the same stellar performance of the EF 100-400mm but with 25% more reach and superior stabilization.
Canon RF 85mm f/2 Macro IS STM: $599
One of the most hotly anticipated RF lenses, this affordable portrait prime doubles up as a macro optic, making it another a must-have lens for EOS R system owners.
The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.