It's been an amazing period for new lens releases, with virtually every kind of optic under the sun getting a new rendition.
There are the headline-grabbers like the ultra-fast Fujinon XF 50mm f/1.0 R WR (the first mirrorless f/1.0 lens to possess autofocus) and the brilliantly left field Canon RF 800mm f/11 IS STM (an ultra-cheap, ultra-compact wildlife lens).
And there are the outlying oddities like the ultra-wide Laowa 11mm f/4.5 FF RL, monster zooms like the Olympus M.Zuiko 100-400mm f/5.0-6.3 IS (a full-frame equivalent 200-800mm!) and a lens that's even faster and cheaper than Fuji's, the $799 Zhongyi Mitakon Speedmaster 50mm f/0.95.
Still, with so much new glass hitting the market, which are actually the most popular? As we all gear up for Amazon Prime Day 2020, the retail giant has rounded up the best-selling new lens releases… and we'll bet good money that you'll NEVER guess what the fifth most popular lens is!
1) Fujinon XF 50mm f/1.0 R WR
Fujinon XF 50mm f/1.0 R WR: $1,499.95
Fuji's ultra-fast glass is the first f/1.0 mirrorless lens with autofocus, for sensational low light performance and background blur. As a 76.5mm f/1.53 full-frame equivalent, it makes a perfect portrait lens for X-series shooters.View Deal
2) Tamron 70-180mm F/2.8 Di III VXD
Tamron 70-180mm F/2.8 Di III VXD: $1,199
We gave this brilliant zoom the full five stars in our Tamron 70-180mm f/2.8 Di III VXD review, as it's an ingeniously designed lens that's 25% shorter and 45% lighter than a full fat 70-200mm optic would be!View Deal
3) Canon RF 800mm f/11 IS STM
Canon RF 800mm f/11 IS STM: $899
Everyone thought Canon had gone mad when it announced its 600mm and 800mm lenses with fixed f/11 apertures, but these collapsible bazooka-like optics offer ridiculous range for wildlife shooting at under $900! View Deal
4) Sigma 24-70mm f/2.8 DG DN Art
Sigma 24-70mm f/2.8 DG DN Art: $1,099
Another five-star lens, the Sigma 24-70mm f/2.8 DG DN Art (review here) offers L-mount and Sony E shooters a stellar, pro-grade f/2.8 standard zoom for half the price of its Lumix Pro and G Master equivalents.View Deal
5) Insta360 One R Lens Mod: Leica 5.3K Wide Angle
Insta360 One R – Leica 5.3K Wide Angle: $299.99
See, we TOLD you that you'd never guess! This one-inch Leica lens mod for the Insta360 One R modular 360 camera gives you a wide-angle perspective, bumps the resolution to 5.3K and adds AEB to exploit the great dynamic range. View Deal
The best Fujifilm lenses: the best lenses for X-mount mirrorless cameras
Best Canon RF lenses: the best lens for Canon EOS R and EOS RP in 2020
The best 70-200mm telephoto lenses: top constant-aperture zooms
The best standard zoom lenses: versatile 24-70mm workhorse zooms