Apple has always pushed the boundaries when it comes to camera phone technology.
The iPhone XS had a fantastic amount of imaging smarts in it. While the 12MP camera may not sound impressive in a world where 48MP is becoming the norm, a big sensor and some great software enhancements, including Smart HDR, means it is high up on our best camera phone list.
To showcase just how good images could be, Apple decided to put camera-loving iPhone owners to the test and kicked off 2019 with the Shot on iPhone Challenge.
The idea behind this was to invite iPhone users to submit their best shots, between January 22 to February 7, and then choose 10 winners from the images.
The prize: their shots on billboards in select cities, Apple retail stores and online.
While this was a great campaign, the caveat was that the shots would be royalty-free. Apple essentially has world-wide, non-exclusive license for one year to use to use the pictures how it wants to.
It's the age-old dilemma of having your work show off on some of the biggest canvases possible, but taking a money hit in the process.
The winning images were take on either an iPhone XS, iPhone X or iPhone 7 and can be viewed below:
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