The Right Price: how to set the best fees for your photo services

(Image credit: Pixabay)

Pricing your work has to be the most challenging aspect of running a photography business. While we are clearly generating a product in our images it can be difficult to define exactly what we should be charging for and how to value the effort we put it. 

This is possibly due in part to the fact that we often think of taking photos for a living as an extension to our hobby and can feel privileged to be able to earn from our passion. This can lead to us gravely undervaluing our skills, which is made all the more difficult by many clients failing to recognize how much work goes into effectively shooting and editing the images from a commission. 


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Peter Fenech

As the Editor for  Digital Photographer magazine, Peter is a specialist in camera tutorials and creative projects to help you get the most out of your camera, lens, tripod, filters, gimbal, lighting and other imaging equipment.

After cutting his teeth working in retail for camera specialists like Jessops, he has spent 11 years as a photography journalist and freelance writer – and he is a Getty Images-registered photographer, to boot.

No matter what you want to shoot, Peter can help you sharpen your skills and elevate your ability, whether it’s taking portraits, capturing landscapes, shooting architecture, creating macro and still life, photographing action… he can help you learn and improve.