How to make Adobe Firefly generative AI work for you, not against you

toy photography enhanced with generative AI
Doctor Who toy photography enhanced with generative AI (Image credit: George Cairns / Digital Camera World)

As a middle-aged photographer and videomaker I’m no stranger to the evolution of technology. As a kid in the 1970s, I visited my dad’s office and saw my first photocopier. I quickly realized that if I drew a spaceship I could copy it multiple times and create an entire space fleet in a few minutes!  The concept of a machine helping me be creative blew my mind!  

As a videomaker in the 1980s, I needed to lug a large camera that was plugged into an even larger (and heavier) video recorder. I then had to edit the footage by copying clips from tape to tape.  Fast forward to the 21st Century and I’m much happier I can shoot superior-quality HD footage on a palm-sized smartphone and use the phone’s non-linear editing app to make and share shows that other people can view on their smartphones! When it comes to being creative I’ve always happily adopted advancements in technology, and I view AI-generated imagery as another welcome development in a long line of change.

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George Cairns

George has been freelancing as a photo fixing and creative tutorial writer since 2002, working for award winning titles such as Digital Camera, PhotoPlus, N-Photo and Practical Photoshop. He's expert in communicating the ins and outs of Photoshop and Lightroom, as well as producing video production tutorials on Final Cut Pro and iMovie for magazines such as iCreate and Mac Format. He also produces regular and exclusive Photoshop CC tutorials for his YouTube channel.