How to grow a large social media following – we ask an expert

Mike Will montage
(Image credit: Mike Will)

Most photographers would agree that, in today's world, you need to be on social media in order to keep up, stay inspired and make money from your work – if that's your goal, of course. 

But it's one thing to sign up for social media platforms and share a few pictures, and quite another to be an active user, using the apps to engage with other photographers, potential customers or creatives. We've already written advice on how to go viral with your photography and even how to use instagram. However, if you're a total beginner, nothing beats finding out how a real expert does things...

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.

With contributions from