Popular Sony photo and vlogging gear is now cheaper from mirrorless cameras and lenses to beginner bundles

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From compact mirrorless bodies to vlogging champions, lenses and bundles, here are the best deals on some of the brand's most popular and newest equipment

Sony A7C II digital camera
(Image credit: Gareth Bevan / Digital Camera World)
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Sony has been making cameras and lenses for over 40 years, and its gear has found a place in the bags of beginners, enthusiasts and professional photographers alike.

Now, B&H Photo is offering savings of up to 23% or free bundle accessories on some of the brand's most popular kits, from capable mirrorless cameras to a range of lenses starting with a nifty fifty, to a professional standard zoom, macro optics and more.

Mirrorless cameras

Sony A7 IV
20% OFF
Save $500
Sony A7 IV: was $2,498 now $1,998 at BHPhoto

A versatile full-frame mirrorless hybrid camera. Its 33MP BSI CMOS sensor and BIONZ XR processor deliver detailed images, up to 10fps shooting, and a powerful 759-point AF system with real-time tracking and Eye AF. It records 10-bit 4K up to 60p, while 5-axis image stabilization and a vari-angle screen make it a highly capable all-rounder.

Read our Sony A7 IV review

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Sony A6400
FREE BASIC BUNDLE
Save $202.96
Sony A6400: was $1,100.96 now $898 at BHPhoto

A compact APS-C camera with 24.2MP Exmor XMOS sensor and BIONZ X processor, up to 11fps continuous shooting and a 425-point hybrid AF system with Real-time Eye AF and subject tracking. It records 4K video with 6K oversampling and features a tilting touchscreen and electronic viewfinder.

Note: The Sony A6400 body is currently on sale for $898

Read our Sony A6400 review

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Sony ZV-E10 II
17% OFF
Save $200
Sony ZV-E10 II: was $1,198 now $998 at BHPhoto

A compact APS-C mirrorless camera made for creators, combining a 26MP sensor with fast 759-point AF and real-time subject tracking. It records 4K 60p video with 5.6K oversampling, featuring an articulating touchscreen and directional microphone.

Special offer ending Sep 11 at 7:10 PM ET: Sony ZV-E10 II + Basic bundle for $998

Read our Sony ZV-E10 II review

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Sony A7C II
FREE BASIC BUNDLE
Save $400
Sony A7C II: was $2,498 now $2,098 at BHPhoto

A compact full-frame mirrorless camera with a 33MP sensor, BIONZ XR processor and AI-powered AF. It delivers 10fps shooting, 7-stop image stabilization and 4K video up to 30p, making it a powerful choice for photography and content creation.

Note: The Sony A7C II body is currently on sale for $2,098.

Read our Sony A7C II review

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Lenses

Sony FE 24-70mm f/2.8 GM
FREE UV FILTER KIT
Save $200
Sony FE 24-70mm f/2.8 GM: was $1,798 now $1,598 at BHPhoto

Versatile full-frame zoom designed for everything from landscapes and events to sports and portraits. Its constant f/2.8 aperture, advanced G Master optics and fast AF deliver high-quality results across the zoom range. It is dust- and moisture-resistant.

Read our Sony FE 24-70mm f/2.8 GM review

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Sony FE 50mm f/1.8
20% OFF
Save $50
Sony FE 50mm f/1.8: was $248 now $198 at BHPhoto

A lightweight, compact full-frame prime that makes a great everyday lens. Its bright f/1.8 aperture is ideal for low-light shooting and creating soft background blur, while the 50mm focal length suits portraits, street photography and general-purpose shooting. A quiet, accurate AF makes it suitable for both photos and videos.

Read our Sony FE 50mm f/1.8 review

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Sony E 30mm f/3.5 Macro
13% OFF
Save $50
Sony E 30mm f/3.5 Macro: was $398 now $348 at BHPhoto

APS-C lens with 45mm equivalent focal length. Its 1:1 macro capability allows you to capture detailed close-ups, while the f/3.5 aperture keeps it lightweight and affordable. Good choice for macro, product, food and detail photography.

Read more about the Sony E 30mm f/3.5 Macro

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Sony E PZ 18-105mm f/4 G OSS
12% OFF
Save $100
Sony E PZ 18-105mm f/4 G OSS: was $848 now $748 at BHPhoto

A versatile APS-C zoom lens covering wide-angle to telephoto (27-157.5mm equivalent). With a constant f/4 aperture, image stabilization and smooth power zoom it's great for travel, portraits, everyday photos and video.

Read more about the Sony E PZ 18-105mm f/4 G OSS in our guide to the best Sony video lenses for vlogging and filmmaking

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Bundles

Sony A7 IV + 24-105mm f/4 + Basic Bundle
23%
Save $900
Sony A7 IV + 24-105mm f/4 + Basic Bundle: was $3,896 now $2,996 at BHPhoto

A versatile full-frame mirrorless camera with 33MP sensor, excellent AF and strong low-light performance. It can shoot up to 10fps for stills and record 4K 60p video, making it a great choice for photography, videography, portraits, events and everyday shooting.

Read our Sony A7 IV review

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Sony A7 III + 28-70mm f/3.5-5.6 + Basic Bundle
14% OFF
Save $300
Sony A7 III + 28-70mm f/3.5-5.6 + Basic Bundle: was $2,198 now $1,898 at BHPhoto

The Sony A7 III is a 24.2MP full-frame camera featuring 5-axis in-body stabilization, 4K video, and a fast 693-point phase-detect AF system. It offers 10fps continuous shooting, excellent low-light performance, and dual card slots – making it a reliable, high-performance hybrid for both photography and video.

Read our Sony A7 III review

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Sony A7 V + 24-105mm f/4 + Basic Bundle
12% OFF
Save $557.44
Sony A7 V + 24-105mm f/4 + Basic Bundle: was $4,479.44 now $3,922 at BHPhoto

Launched in December 2025, this full-frame mirrorless camera balanced high-end performance with a more accessible price point than the company's flagship models. It pairs a new 33MP partially stacked full-frame sensor with AI-powered AF, blackout-free bursts at up to 30fps, and delivers detailed oversampled 4K video.

Read our Sony A7 V review

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Sony A7CR + Basic Bundle
12% OFF
Save $425
Sony A7CR + Basic Bundle: was $3,494.24 now $3,069.24 at BHPhoto

Compact full-frame mirrorless camera with an impressive 61MP sensor, delivering exceptional detail and image quality. It features advanced AI-powered AF, 7-stop image stabilization, and 4K 60p video, making it a great choice for high-resolution photography.

Read our Sony A7CR review

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Browse the best Sony cameras, the best Sony lenses, the best Sony wide-angle lenses and the best Sony telephoto lenses.

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Kim Bunermann
Kim Bunermann
News Editor

Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Kim covers everything from breaking industry news and camera gear to the stories shaping photography today. Blending technical expertise with visual insight, she explores photography's time-honored yet ever-evolving role in culture. 

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