Now that spooky season has arrived, the Sony Black Friday deals will be here before you know it! The question is, which Sony cameras and lenses are going to see the big discounts – and when can you expect the savings to start?
The Black Friday camera deals officially tip off on 27 November, so on paper it's a while before the sales will be in full swing. However, there are always stacks of early offers leading up to the big day – so to ensure that you don't miss a single saving on Sony gear, bookmark this page as we'll be keeping it constantly updated!
These are the Sony cameras that we expect to see some serious sales leading up to Black Friday and on the day itself – and we'll add the early deals as soon as they start appearing. And of course, there are already some great Amazon Prime Day deals appearing, so make sure you're ready to leap on the latest offers!
Sony A7 II
If you're looking for a great value full-frame Sony, the tried and tested Sony A7 II is set to provide a brilliant bargain. Released in 2014 it's a bit of a golden oldie, but its 24.3MP sensor and 5-axis in-body image stabilization still enable you to capture stunning images. With its vintage, the price of the A7 II is always significantly slashed on Black Friday, so expect great deals!
Sony A7 III
If you're looking for specs that are a little more current, the Sony A7 III remains one of the manufacturer's best and most popular all-rounders. This 24MP camera inherits the 693-point phase detection autofocus system from the flagship Sony A9, along with a joystick and dual SD cards. It also features continuous Eye AF with tracking, shoot 10fps bursts, and can record 6K-oversampled 4K 24p video, 5K-oversampled 4K 30p, and 1080p up to 120fps. It's sure to see some deep discounts this year, especially as Sony is shifting its focus to the Sony A7C.
Sony A7R II
Want sky-high resolution, but don't want to fork out for medium format? The 42.4MP Sony A7R II is the cheapest way to get into monster-resolution shooting – and it also features full-width 4K video and in-body image stabilization. Released in 2015, the A7R II is already in the $1,400 region right now, so you can be sure of rock-bottom prices when Black Friday rolls around.
Sony A7R III
The Sony A7R III is a refreshed version of the A7R II, but instead of updating the sensor it instead improves the autofocus system (both in terms of performance and adding 400 AF points), and adds a larger battery and a second memory card slot (though one is for Sony's Memory Stick Duo format). Like its predecessor it's going to see some price drops, though probably not as big – and with the A7R II having the same resolution, you might bag a better bargain on the older model.
Sony A7R IV
What more needs to be said out the benchmark-setting Sony A7R IV? The highest resolution full-frame camera on the planet, its astounding 61.4MP image sensor delivers jaw-dropping image quality – and even pumps out 240MP images(!) thanks to clever pixel shift technology. It's still a current and popular model, so the discounts won't be as pronounced as on its predecessors, but there are sure to be some attractive bundles with lenses and accessories.
Sony A7S III
Yes, the Sony A7S III is still so new that retailers are having a hard time keeping it in stock. However, while this means that you probably won't see huge price cuts, you can be sure that savvy retailers will be offering some attractive bundles on this 4K video behemoth – particularly since it's compatible with the new CFexpress Type A format, so you'll probably get a great deal with a new memory card or two thrown in.
Sony RX100 VII
The Sony RX100 VII is a remarkable compact, which squeezes the power of the A9 int a pocket-sized camera. It has an astounding 20fps burst rate, hybrid 357-point phase detect / 425-point contrast AF system, 20.1MP sensor and shoots 4K 30p video. In short, a real pocket powerhouse – and we expect that it will be getting a pocket-friendly price thanks to some Black Friday reductions. As, no doubt, will the six preceding models – see how they all compare in our comparison linked below.
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