Fujifilm GFX 100 II vs GFX 100

Fujifilm GFX 100 II vs GFX 100
(Image credit: Fujifilm/Digital Camera World)

The original GFX 100 is not some ancient dinosaur that has inexplicably survived through the eons. In fact, it was launched as recently as 2019 and, judged in isolation, its specs still seem strong even today. But it has hardly budged from its original $10,000/£10,000 asking price, even though its replacement, the new GFX 100 II, is $2,500/£3,000 cheaper.

Having said that, it's worth looking out for cheap GFX 100 deals now that the GFX 100 II is out (though this didn't happen when the GFX 100S arrived), or even checking out the older camera on the used market where prices are dramatically lower.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com