Amazon Prime Big Deal Days 2025 in Australia: the best camera deals still available to shop ahead of Black Friday
Prime Day is over for another year, but most of the Canon, Nikon, DJI and Fujifilm offers are still available with prices only marginally more

Hey, did anyone tell Amazon that its October Prime Day sale has come to an end? No? Good, because that means you can still shop for a camera if you haven't already.
• Shop all of today's Amazon deals
Other than a few minor price changes, the Canon, Nikon and DJI deals are still going strong. Perhaps that bodes well for when Black Friday camera deals start because there's clearly stock to go around.
However, finding good camera deals on Amazon is becoming a little limiting as it seems brands aren't necessarily expanding their catalogues on the retail giant's site. So if you can hold off till November when Black Friday starts, there'll be plenty more offers to shop.
It always helps to have an Amazon Prime subscription, even there's no sale on – chances are you might get a better discount, plus delivery on inexpensive items that are Prime eligible will be speedy. You'll also get free access to the ad-supported tier of Prime Video, plus Prime Reading and Prime Gaming too. There's even two years of free DoorDash deliveries included now. If you've never tried the service before, you can sign up now and get a 30-day free trial or wait till your closer to Black Friday and sign up then. You can cancel any time if you don't want to keep paying the AU$9.99 monthly fee.
Helpful quick links
- All Prime Day deals on Amazon
- All electronics on Amazon
- All Camera & Photo listings on Amazon
- Official Canon Store on Amazon
- Official Nikon Store on Amazon
- Official OM System (Olympus) Store on Amazon
- Official Sony Store on Amazon
- Official Panasonic Store on Amazon
- Official DJI Store on Amazon
- Official SmallRig Store on Amazon
Best Prime Day 2025 camera deals
Canon deals
Announced in May 2023, the R100 is Canon's most affordable RF-mount camera and this discount isn't too far off the sale price from the last few days. While it doesn't feature an articulating touchscreen, it's got a lot of other features that are worthwhile for any beginner looking for a capable entry-level camera. 4K/24p video (cropped), good autofocus performance and an excellent 24.1MP sensor will help you hone your skills.
I think this might be the first time I've seen the R50 V get a discount – it's still pretty new. It's a fantastic APS-C content creation powerhouse, capable of crisp 4K/60p, CLog3 recording, live streaming, vertical menus and UI for upright shooting. I would have been a lot more excited if the single-lens kit was discounted, but hey, I'm not complaining.
This is the lowest price I've seen since Canon's new compact camera launched in February this year. It features a larger-than-standard 22.3MP 1.4-inch sensor that boasts Canon's trusty Dual Pixel CMOS II autofocus with face and eye detection for humans, cats and dogs. It also has an integrated fan and plenty of grunt under the hood.
It's already a very affordable APS-C camera kit, so even a small discount makes it worthwhile, although it was AU$944 during Black Friday 2024. So while it might be worth waiting, there's a lot of value still packed into this beginner-friendly 24.5MP camera. It's creative modes make capturing stills easy and it can record 4K/30p video (6K oversampled). That's not bad at this price.
It's been a while since I spotted the Canon EOS R100 kit get a discount and, given this lens' focal range, this is very good value for a beginner photographer. For your money, you're getting a 24.2MP APC-S format camera that can shoot at up to 23fps in burst mode and capture 4K/60p footage. There's a fully articulating screen and a pop-up flash too.
The EOS R7 is a lot of camera for its affordable full price, and this discount makes it a tempting option for a beginner. High speed RAW capture, the same autofocus prowess of the more expensive R-series cameras, dual SD cards, 4K video and 32.3MP on tap, and that's just for starters. Did I mention the 40fps continuous shooting speed and in-body stabilisation?
This discount (just AU$30 more than its Prime Day price) is available via a third-party reseller on Amazon, and if you're comfortable with that, it's not a bad price for Canon's entry-level full-framer. Despite being a beginner camera, you get the speed (up to 40fps max burst) and precision we've come to love on Canon's higher-end bodies. This 24.2MP snapper is also the lightest full-framer you can get and comes with a standard kit lens to get you started on your photography journey.
Now AU$100 cheaper than what I saw last year, this 22% discount is one of the best prices on the EOS R6 II body on Amazon. This 24.2MP full-frame camera is Canon mid-range body, straddling the ground between the EOS R8 (above) and the EOS R5 Mark II, giving you enthusiast-level prowess without a huge price tag.
The kit with the RF 24-105mm lens is also discounted – now 23% off and down to AU$5,148 AU$3,988 via the same listing.
Nikon deals
Nikon's cheapest interchangeable-lens camera doesn't feel cheap or perform like it's affordable. Its impressive build houses a 20.3MP APS-C sensor that can shoot at up to 11fps burst speed, although it lacks a viewfinder and IBIS to keep costs down. If that doesn't bother you, then this is the best price I can find at the time of writing and the discount is more than 18% as the street price of this kit is about AU$1,599.
I think this is a stellar discount on an excellent Nikon full-framer. The 24.6MP sensor can shoot at up to 120fps, records 6K video, has built-in image stabilisation and has dual card slots, including one for a CFexpress device to make full use of its speed. This discount is via a third-party reseller and not direct from Amazon.
This excellent discount is being offered by a third-party reseller, so make the purchase if you're comfortable with that. I bought this camera in January 2024 for AU$5,336, which makes this a much better price. I think this price is excellent for a revolutionary 45.2MP full-frame camera that doesn't have a mechanical shutter, shoots at up to 120fps and up to 8.3K 60p N-RAW video recording with some stunning results for stills and video.
Fujifilm deals
With better power and lens control, a smaller and slender design, yet simple and easy to use, the Instax Mini 12 is a great buy, even as a gift for a click-happy youngster (at heart). The Mini line is different from the Instax Square range in offering smaller credit card-sized prints, although only the Lilac Purple and Pastel Blue colourways are discounted now.
Not quite the discount I was hoping for, but it's the cheapest of the SQ1 models on Amazon right now. This lovely-looking camera takes some ncie snapshots that are 1.5x bigger than the Instax Mini range in a square format, so the film you will need will also need to be the Square paper.
Fujifilm's X-E range used to be a budget-friendly one, but the X-E5 changed that with a significant markup over the X-E4. However, it justifies that price bump by offering major upgrades, including a 40.2MP APS-C sensor, shoot at up to 20fps bursts with a 66-shot RAW buffer, plus there's IBIS on board too. Like the rangefinder styling? Then consider this small discount.
Olympus/OM System deals
This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be an excellent option for anyone looking for an entry-level travel camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body, although you get a kit lens in the box here to get you started.
DJI deals
We're big fans of the Osmo Action 4's superior sensor. Sure, it wasn't a massive upgrade over the previous model and it's now been succeeded by an upgraded model, but it delivers where it matters the most. With horizon balance, better low-light performance than any other action camera and a noise-cancelling 3-mic system, this older camera is still one of the best rivals to GoPro you can get a much lower price.
If you don't want to spend top dollar on the latest GoPro, this DJI can get you a heck of a lot without the high price tag. This palm-friendly action camera gets you AI-powered subject tracking, up to 13.5 stops of dynamic range and even 4K/120p slo-mo recording. It was down to AU$458 for a day or two during Prime Day in July this year, but I think this is still decent value.
DJI's first 360 camera made headlines recently and I wasn't expecting a discount so soon after launch, but even 15% off is welcome as it's quite an expensive little camera. Packed to the rafters with features, including 8K capture for up to 100 minutes or 4K/120p slo-mo, this waterproof shooter could well be the only action camera you need.
Amazon Prime Day 2025: Key information
Amazon Prime Day 2025 date and time
The main Prime Day event in July this year kicked off at 00:01 AEDT on Tuesday, July 8 and ended at 11:59pm AEDT on Sunday, July 18. That was a marathon 7-day sale.
Prime Big Deal Days 2025 is also following suit with the week-long shopping marathon, kicking off at 00:01am AEDT on Tuesday, October 7 and ending at 11:59pm AEDT on Monday, October 13.
This is one extra day of shopping than we had last year during both the main Prime Day event and Prime Big Deal Days (both were six days long). Gone are the days when we had 65 hours of Amazon Prime Day shopping, so shouldn't we now call it Prime Week instead?
How to make the most of Amazon Prime Big Deal Days
Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.
However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.
If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products.
What kind of Prime Day camera deals can I expect?
Amazon AU has a limited catalogue of branded cameras and lenses, but if you're after Canon, Nikon, Fujifilm, OM System, Sony or Panasonic options, you might get lucky.
This year, we're already seeing good discounts on recent cameras like the Nikon Z6 III, but keep your eye out for offers on the Canon EOS R6 Mark II and the EOS R5 Mark II. The Nikon Z8 is slowly getting cheaper, and it wouldn't surprise me if the price finally dropped to below the AU$5,000 mark. There'll be a few vlogging cameras and action cameras, but some of the highlights could be instant cameras.
In terms of lenses, you'll be able to find a few Canon and Nikon first-party lenses discounted on Amazon, but few third-party lenses as the likes of Sigma, Tamron and other third-party manufacturers are few and far between on the retail giant's site.
How often is Amazon Prime Day?
While Amazon Prime Day is just the one sale in July, we can say there are (unofficially) two – the main event in July, plus the secondary one held in October. However, the second one isn't called 'Prime Day', instead going by the name Prime Big Deal Days.
In format, though, it's basically the same and is a prelude to Amazon's Black Friday sale that takes place later in the year. It's still exclusive to Prime members, so pays to have a subscription going even for that sale.
How much does Amazon Prime cost in Australia?
A monthly subscription to Amazon Prime in Australia costs AU$9.99 p/m, but you can save a little if you pay annually, which is AU$79. That's essentially a 10-month fee for the full 12 months. However, if you aren't going to be a regular Amazon shopper, perhaps the annual fee may not be the best option for you.
Note that this fee (monthly or annual) gets you free access to Prime Video, Prime Reading, Prime Gaming and Prime Music. For Prime Video, though, it's the ad-supported tier and if you aren't keen on ads, it will cost you an additional AU$2.99 to get rid of those. There is no annual package for the no-ads Prime Video subscription.
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Along with looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well. Her passion for photography started when she was studying monkeys in the wilds of India and is entirely self-taught. That puts her in the unique position to understand what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature – wildlife, landscapes and macros.
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