Opinion: "If you aim at nothing, you'll hit it every time"

(Image credit: Holly Wren)
Meet the pro: Holly Wren

Holly Wren

(Image credit: Holly Wren)

Holly Wren is a portrait, lifestyle and commercial photographer based in London. She is passionate about using her images to tell stories and sell brands.

www.hollywren.com

One of my mentors used this phrase a lot. For 18 years I’ve believed it, but never more so than since I began working as a photographer seven years ago. Being a freelancer takes motivation: without even thinking about running a business or getting clients, you first need to get out of bed. 

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar, Space.com, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.