Latest about Hasselblad
Sony A7 V wins No.1 for the third time – but this 100MP flagship is now second in Japan's best-selling charts
NEWS Sony's newest release tops Japan's charts, but the "finest stills camera ever made" is right behind– and it's the first medium format camera with true end-to-end HDR color
Sony beats "the finest stills camera ever made" in Japan's sales rankings
NEWS The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera
The best disposable cameras
Buying Guide Cheap, easy to use, and perfect for parties, these are the best disposable cameras and single-use cameras you can buy today
When did the retro camera trend start? (Spoiler: it's earlier than you think!) Here's a timeline of vintage-styled cameras
TIMELINE We all know that retro cameras are ultra-popular… but when did the craze for classic-looking cameras become a thing?
The best film cameras in 2026: recapture the magic of film in the digital age
Buying Guide The best film cameras we've chosen are practical classics that you can still use today
These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts
TRENDS The list of best-selling lenses in Japan is topped by three new lenses that have unusual features
Your photographs can inspire millions: Enter the Hasselblad Masters 2026 competition for free (shot on ANY camera, digital or film)
COMPETITION From portraits to architecture to landscapes and more – share your vision and join Hasselblad’s legacy of photographic excellence
