Six essential ways to improve your photo website

Future
(Image credit: Pixabay)

A photography website is central to your online presence and brand identity. It therefore needs to be of significant quality to accurately represent the standard of your work, if it is to fullfill its role of driving images sales or shoot bookings. While there are a plethora of website building options available, resulting in the majority of enthusiasts and professional photographers curating one, the basic design and functionality may not be optimal. 

Once you have decided on the fundamental design aspects, such as colour theme, gallery style and page layout, consider customizing features, to appeal to your target audience specifically. While most website building providers offer page templates, you will likely be able tailor parameters to taste, often without the need for coding knowledge. Ensuring your best images are visible and traceable across your network of online platforms, can increase revenue, while also improving the user experience.  

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Peter Fenech

As the Editor for  Digital Photographer magazine, Peter is a specialist in camera tutorials and creative projects to help you get the most out of your camera, lens, tripod, filters, gimbal, lighting and other imaging equipment.


After cutting his teeth working in retail for camera specialists like Jessops, he has spent 11 years as a photography journalist and freelance writer – and he is a Getty Images-registered photographer, to boot.


No matter what you want to shoot, Peter can help you sharpen your skills and elevate your ability, whether it’s taking portraits, capturing landscapes, shooting architecture, creating macro and still life, photographing action… he can help you learn and improve.