SmugMug review (2024)

SmugMug gives your photos the platform they deserve while also offering sales functionality

Screenshots from the SmugMug website builder
(Image: © Paul Hatton / Digital Camera World)

Digital Camera World Verdict

Creating my portfolio was no easy feat, but the end result – pretty satisfying! My photos took center stage, beautifully showcased with a fantastic slideshow feature that provided an immersive full-screen experience. The portfolio builder's commenting and sharing functionalities were like the icing on the cake, adding an extra layer of versatility to the whole setup. However, SmugMug stumbled a bit in the intuitive website creation department. Despite this hiccup, if your goal is to showcase and sell your work without unnecessary complications, you're unlikely to find much to complain about.


  • +

    Easy to use

  • +

    Sell prints immediately

  • +

    Images fully protected

  • +

    Unlimited photo uploads


  • -

    Cheaper options available

  • -

    Poor interface

Why you can trust Digital Camera World Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out how we test.

There are a number of different platforms that provide photo-sharing capabilities. These include Instagram, Behance, and even Unsplash. Alongside these options, the past few years have seen a significant rise in companies not only offering portfolio upload functionality but also the ability to generate a fully functioning website and marketplace. SmugMug and Format are two of the most popular options. 

At its core, SmugMug delivers a quick and easy way to showcase and sell your photos online. This platform is designed primarily for photographers, something that is evidenced by the ability to upload unlimited photos as well as sync photo libraries with Lightroom. The addition of a marketplace means photographers can easily link with printers to sell their work.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Paul Hatton
Freelance tech writer

Paul is a digital expert. In the 20 years since he graduated with a first-class honours degree in Computer Science, Paul has been actively involved in a variety of different tech and creative industries that make him the go-to guy for reviews, opinion pieces, and featured articles. With a particular love of all things visual, including photography, videography, and 3D visualisation Paul is never far from a camera or other piece of tech that gets his creative juices going. You'll also find his writing in other places, including Creative Bloq, Digital Camera World, and 3D World Magazine.