Lomography Simple Use Reloadable Film Camera LomoChrome Purple review: go vibrant violet with film

Lomography Simple Use Reloadable Film Camera LomoChrome Purple is a cut-price, reusable 35mm camera that aims to accentuate purple hues.

Lomography Simple Use Reloadable Film Camera LomoChrome Purple
(Image: © Matthew Richards)

Digital Camera World Verdict

I could buy the film on its own but, for a few dollars more, the Lomography Simple Use Reloadable Film Camera LomoChrome Purple throws a camera into the mix, with the film pre-loaded. That’s what I call labor-saving. Image quality is only halfway decent, even if you have a passion for purple.


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    Reloadable with different film

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    Funky, colorful design

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    Built-in flash with filters


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    Dubious image quality

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    Fiddly to reload film

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    Fixed exposure

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Lomography is a company that’s made a name for itself by producing simple, affordable analog film cameras as an alternative to all things digital. It also it offers a wide range of photographic film in 35mm, 110 and 120 formats. For this review, I’m looking at the LomoChrome Purple edition from the Lomography Simple Use Reloadable Film Camera 35mm range. There are currently five cameras in the complete set, all of which are basically identical apart from the film they come pre-loaded with, and the stickers that cover the front and back of each model. Despite being reloadable, they look and feel very much like single-use disposable cameras.

The LomoChrome Purple edition of the camera is pre-loaded with a 27-exposure roll of film, whereas the Color Negative version comes with a 36-exposure roll. (Image credit: Matthew Richards)
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Camera type35mm reusable
Film type suppliedLomography Lomochrome Purple ISO 400
Color / B&WColor
Film length supplied1x 27 exposures
Minimum subject distance1m
Dimensions (W x H x D):115 x 60 x 33 mm
Weight (inc film & battery):120g

The Kodak i60 Reloadable Film Camera has a battery flap that’s really hard to open and a film door that opens all too easily, but it’s more stylish with retro charm based on old Kodak Instamatic cameras of a few decades ago.


The Kodak M35 Reloadable Film Camera doesn’t look as stylish as the Kodak i60 but has better handling and virtually identical overall performance, with a lower selling price. It’s also available in a wide variety of color options.

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Matthew Richards

Matthew Richards is a photographer and journalist who has spent years using and reviewing all manner of photo gear. He is Digital Camera World's principal lens reviewer – and has tested more primes and zooms than most people have had hot dinners! 

His expertise with equipment doesn’t end there, though. He is also an encyclopedia  when it comes to all manner of cameras, camera holsters and bags, flashguns, tripods and heads, printers, papers and inks, and just about anything imaging-related. 

In an earlier life he was a broadcast engineer at the BBC, as well as a former editor of PC Guide.