Who'd have thought it - regularly posting to my Instagram really DOES increase engagement!

Hannah Rooke looking at her Instagram page on a smartphone
(Image credit: Future)

Now I know this sounds pretty obvious, but you might be surprised at how much regularly updating your Instagram will improve your engagement. Sharing content every day isn’t as easy as it sounds, not only do you need to have a backlog of content to share, but you also need to create engaging captions, make sure you post it at the optimum time to get the most views and use relevant hashtags so your post can be seen by people who don’t follow you. 

I’ve never been one to post religiously to Instagram. Sometimes I go months without even realizing I haven’t posted anything new and am often surprised to see my follower count drop. As a part-time professional photographer, I know that the amount of followers you have and the amount of likes a posts get isn’t really that important however, I do find that the better my engagement, the more work I get via Instagram. And that is important to me.

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.