RIP, traditional photography? Research shows CGI is undercutting it like never before

virtual photography
(Image credit: CG Trader)

In many ways, new technology is making the lives of photographers easier and more productive – but it’s also putting many out of business. And here’s yet another example to add to the list.

CGTrader offers 3D modeling, 3D / augmented reality solutions and digital asset management services to online retailers. And its latest research suggests that it’s not just cheaper for clients to pay for CG visualization (or "virtual photography") rather than a traditional photography shoot – it's much cheaper.

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Tom May

Tom May is a freelance writer and editor specializing in art, photography, design and travel. He has been editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. He has also worked for a wide range of mainstream titles including The Sun, Radio Times, NME, T3, Heat, Company and Bella.