Panasonic photo scandal: 77 cameras and lenses were marketed with images taken on other equipment

Panasonic statement on measures taken in the wake of its photo scandal (Japanese text)
(Image credit: Panasonic)

Panasonic has confirmed that a total of 77 cameras and lenses were marketed on its website using photographs not taken by those products. 

The news comes following the scandal that erupted last month, when it was revealed that images used to promote the Panasonic Lumix S9 were in fact taken on a Nikon D810. This led to social media sleuths finding dozens of examples of Panasonic products being promoted using photographs taken on equipment from Canon, Tamron and others. 

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.