Panasonic photo scandal: 77 cameras and lenses were marketed with images taken on other equipment

Panasonic statement on measures taken in the wake of its photo scandal (Japanese text)
(Image credit: Panasonic)

Panasonic has confirmed that a total of 77 cameras and lenses were marketed on its website using photographs not taken by those products. 

The news comes following the scandal that erupted last month, when it was revealed that images used to promote the Panasonic Lumix S9 were in fact taken on a Nikon D810. This led to social media sleuths finding dozens of examples of Panasonic products being promoted using photographs taken on equipment from Canon, Tamron and others. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.