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Just how trendy is Fujifilm? Data shows a dramatic uptick in sales, but this one brand still takes nearly half of all camera shipments
By Hillary K. Grigonis published
TRENDS Camera sales are steadily increasing across the board, but is Fujifilm about to disrupt the top three?

Dashcam prices crash in Labor Day sale!
By Chris George published
deals Hot deals for your wheels!

Blackmagic slashes prices on its high-end URSA cine cameras
By Kalum Carter published
News Thousands knocked off the price of the Blackmagic Design URSA cine lineup, redefining affordability at the high-end of filmmaking

Rectangles are boring. This new fisheye crams a 220-degree view into iconic circle images – and the price is surprisingly cheap
By Hillary K. Grigonis published
FISHEYE The AstrHori 6mm f/2.8 creates a seriously wide view for some impressive creative distortion

Is Viltrox about to join the L-Mount Alliance?
By Kalum Carter published
News The fast-rising lens maker is tipped to become the latest member of the partnership between the likes of Leica, Panasonic and Sigma, expanding affordable options for photographers and filmmakers

DJI announces new Mic 3 – smaller but with more pro features
By Adam Juniper published
News The DJI Mic 3 brings pro features like adaptive gain control and timecode support – what will it cost?

Natural light photography is trending as searches reach the highest levels in a decade. What does that mean for photographers?
By Hillary K. Grigonis published
OPINION According to Google Trends, searches for natural light photography are at a ten-year high

Sigma issues official apology as demand for its world-first 200mm f/2 lens outpaces supply in Japan
By Kalum Carter published
News The recently announced Sigma 200mm f/2 DG OS | Sports lens is proving more popular than the brand expected

This compact mirrorless camera is colorful, portable, and ideal for content creators – and it just dropped to its lowest ever price
By Hillary K. Grigonis published
DEAL The Panasonic Lumix S9 just dropped to its lowest-ever price in the US and it's an ideal choice for Instagram or stepping up from smartphone photography
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