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Lensbaby Velvet 28mm lens promises to add a golden glow to every picture

Lensbaby Velvet 28
(Image credit: Lensbaby)

Lensbaby has added a third member of its Velvet special-effects lens range. The Lensbaby Velvet 28 offers a wide-angle focal length and a maximum aperture of f/2.5. Like the Velvet 56 and Velvet 85, it offers photographers a dream-like soft-focus effect - that allows you to alter the amount of 'glow' in an image through adjusting the aperture. 

A new feature provided by this new wide option for the Velvet family is close focusing. The prime lens allows you to focus down to just 5cm (2 inches).

The lens will be available in a wide range of mirrorless and DSLR mounts. Options available will be Canon EF, Canon RF, Fujifilm X, Micro Four Thirds, Nikon F, Nikon Z, and Sony FE

Specifications & pricing

(Image credit: Lensbaby)

Focal Length: 28mm
Mounts: Canon EF, Canon RF, Fujifilm X, MFT, Nikon F, Nikon Z, Sony E
Full frame: Yes
Autofocus: No
Image stabilization: No
Aperture: f/2.5-22
Lens structure: 8 elements in 7 groups
Min. focusing distance: 0.05m / 2in
Max. magnification: 1:2 (0.5X)
Filter thread: 67mm
Dimensions: 72.4cm x 72.4cm x 63.4mm / 2.85 x 2.85 x 2.5 in
Weight: 472g / 16oz

The Lensbaby Velvet 28 will retail for $549.95 / £519.

Preorder the Lensbaby Velvet 28 at B&H Photo
Preorder the Lensbaby Velvet 28 at Wex Photo

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 


His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 11 Pro.


He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.