Japanese camera industry announces support for development of tech that can combat AI fakes and validate real photos

AI graphic
(Image credit: Getty Images)

AI technology is advancing at incomprehensible speeds and whether for better or worse, it has captivated the world. The Japanese Camera & Imaging Products Association (CIPA) has just released a statement in regards to how AI is used in digital cameras and how it hopes to combat fake imagery. 

While the rapid evolution of sophisticated generative AI technology has completely transformed the way in which we retouch and edit photos, AI image generators have enabled anybody to create realistic-looking images that are hard to distinguish from ones taken on a camera so there has been growing demand for in-camera tech that authenticates an image. 

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Hannah Rooke
Freelance contributor

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. Hannah spent three years working at Wex Photo Video as a Senior Sales Assistant, using her experience and knowledge of cameras to help people buy the equipment that is right for them. With eight years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.

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