Japanese camera industry announces support for development of tech that can combat AI fakes and validate real photos

AI graphic
(Image credit: Getty Images)

AI technology is advancing at incomprehensible speeds and whether for better or worse, it has captivated the world. The Japanese Camera & Imaging Products Association (CIPA) has just released a statement in regards to how AI is used in digital cameras and how it hopes to combat fake imagery. 

While the rapid evolution of sophisticated generative AI technology has completely transformed the way in which we retouch and edit photos, AI image generators have enabled anybody to create realistic-looking images that are hard to distinguish from ones taken on a camera so there has been growing demand for in-camera tech that authenticates an image. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.