I'm a photographer, but these aren't real photographs!

Adobe Firefly
This is not a real photograph. This image was created using the 'Text to Image' feature on the Adobe Firefly browser. (Image credit: Future)

None of the images used in this article are real photographs. They are instead creations generated by Adobe's new Model 3 generative AI on Firefly. 

Adobe has been using some form of AI for years, whether it is the Spot Removal tool or the Magic Wand, however, the new generative capabilities of AI have kicked things up a notch, enabling the generation of photorealistic images from a single prompt. Adobe is not the only, or by no means the first software developer, to offer this kind of image generation, but the announcement at Adobe Max that Firefly will be introduced to Photoshop places this generative tool in the hands of many more people – and I am not sure what this means for the industry or the wider implications of content consumption in general. 

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Kalum Carter
Staff Writer

Kalum is a professional photographer with over a decade of experience, also working as a photo editor and photography writer. Specializing in photography and art books, Kalum has a keen interest in the stories behind the images and often interviews contemporary photographers to gain insights into their practices. With a deep passion for both contemporary and classic photography, Kalum brings this love of the medium to all aspects of his work.