"If your work's average, you're screwed. It's over for you"

Casey Neistat speaking at the 2024 NAB Show
(Image credit: NAB Show)

AI isn't just coming, it's here. It's not just some hypothetical thing that one day in the future might render your work redundant – it exists, now, and is on course to make 99% of what creators create extinct. 

That's according to Casey Neistat, the divisive but undisputed godfather of what we now understand to be content creation – a label that is increasingly used pejoratively. At the same time, though, it increasingly represents not just a subgenre of media but the entire way in which media is produced. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.