When you first cut your teeth as a photographer, it can be tempting to fixate on the technical aspects of the job. And while camera settings and light techniques are important, if you're planning on earning a steady income from your camera, then it's vital to learn about the business side of being a professional photographer as well.
Knowing how to develop meaningful relationships within the industry can be of vital importance – even if you don't see an initial and obvious reason to do so. You never know when someone might get back in touch with a potential opportunity, so learning how to network is a great way to help set yourself up as a pro.
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In a recent video from Tin House Studio, Scott Choucino discusses an interesting way to build contacts within the photography industry.
Choucino discusses how you can use social media platforms like Instagram to develop these relationships. Rather than focusing on likes and followers, Choucino advises that building personal relationships is far more important than fixating on vanity metrics.
Building meaningful contacts within the industry can be crucial to developing a lasting and successful business. As the saying goes, "it's not what you know, but who you know" – and this continues to be relevant no matter what industry you're in.
For photographers that want to learn about the technical aspects of photography and keep up to date with the latest in the camera industry, it's great because there's a plethora of information available. However, meaningful information and advice on the business side of being a photographer is a little more scarce. This is why it's great to see useful information like this coming from a successful working photographer.