Fujifilm has recently announced that it will be discontinuing the Pro 400H film in both 35mm and 120 formats. This is apparently due to difficulties in procuring the materials needed to produce this particular color negative film.
Fujifilm describes the Pro 400H film as a "unique product" that requires specialized materials. These raw materials and chemicals have become increasingly difficult to get hold of in recent years, which has led to the unfortunate decision to discontinue the film.
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Fujifilm says, "Fujifilm PRO 400H film is a unique product that is coated with a fourth layer – requiring specialized raw materials and chemicals. As it has become increasingly difficult to procure the raw materials needed to produce PRO 400H, we regret to inform you that after careful consideration, Fujifilm has made the difficult business decision to discontinue PRO 400H."
Film shooters might be left disappointed with Fujifilm's decision, as the Pro 400H is a popular choice among film enthusiasts. Known for the way it renders color and skin tones, some film photographers will find the Pro 400H hard to replace.
Unfortunately, Fujifilm has discontinued several film stocks in recent years – most notably its large format 4x5 Neopan 100 Acros negative sheet film. Despite this, the film industry at large is actually seeing a resurgence in popularity. In fact, Kodak has reported that its film production has more than doubled over the past few years.
In good news for 120 film shooters, Fujifilm has confirmed that it will be able to allocate 120 Pro 400H film until the end of 2021. However, the 35mm format will cease production as of 14 January 2021.