Canon just released a VR experience with kittens… called 'Meow-ditation'

Canon VR Meow-ditation
(Image credit: Canon • Andrew Marttila)

Canon has released an immersive 180° VR meditation featuring cute rescue kittens playing among soft pastel-colored blankets and toys. Aptly named Meow-Ditation, the six-and-a-half-minute experience invites you to focus on breathing, relax your body and guide you through a meditation focused on creature comforts. 

Shot using a Canon EOS R5C and the Canon RF 5.2mm Dual Fisheye f/2.8 L lens, the interactive YouTube video enables you to move around the screen using a headset or mouse / cursor to explore the environment while listening to a calming voice. It directs you to listen to your body,  provokes a sense of calmness, and enjoys the playfulness and free-spirited nature of kittens. 

• Check out the best Canon cameras perfect for vlogging, photography or professional filmmaking

This is one of Canon's strangest and most unusual uses of VR but, one that demonstrates the endless possibilities when it comes to virtual reality technology. Made in collaboration with renowned cat photographer, Andrew Marttila, (@iamthecatphotographer) and VR experts Keeley Turner and Hugh Hou, the relaxing voice combined with a soothing voice is the “purrfect way to de-stress”. 

Obviously you get the full immersive experience if you watch using a VR headset. When viewing on a desktop or laptop you can move your cursor to move around the scene, and when viewing on a camera phone or tablet you can tilt the device to change the view. 

Canon’s RF 5.2mm Dual Fisheye Lens was made specifically for professional VR production with a stereoscopic VR lens that captures two high-resolution images on a single full-frame sensor – and was designed with the Canon EOS R5 and R5C in mind. 

Footage can be seamlessly aligned, synchronized and stitched with Canon’s VR utility, which supports 8K RAW footage. You can also import and covert Canon’s VR footage into Adobe Premier Pro using Canon's EOS VR plugin.

Previous applications of the Dual Fisheye lens include recording dance videos and breathtaking high-resolution nature experiences, but this is by far the most creative and calming use of the Canon’s most unusual-looking lens. It gives a whole new definition to meditation and whether or not you're a cat lover, it’s hard not to feel less stressed after watching the video. 

You can purchase the Canon VR Content Creator Kit, containing an EOS R5C and the Dual Fisheye Lens, directly from Canon. 

The Canon EOS R5C and Dual Fisheye Lens setup, used to film the VR scene (Image credit: Canon)

See the differences between the two bodies in our Canon EOS R5 vs R5C head to head. And check out the best VR headsets for the 180° or 360° experience. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.