Apple Vision Pro production only 10% of predictions – is it giving up on 3D camera already?

Apple Vision Pro
(Image credit: Apple)

According to the Financial Times, figures suggest Apple is only ordering parts for as few as 130,000 to 400,000 of their mixed reality glasses in 2024 – less than 10% of some of Wall Street's more optimistic estimates.

The revolutionary Vision Pro glasses were announced to the world with massive fanfare at last month's WWDC, though Apple was no more precise than "Early next year" when announcing the $3,500 / £2,750 / AU$5,250 glasses. Even that might prove too ambitious, some warn, based on this new report. 

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Adam Juniper
Managing Editor

With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. 

Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. 

He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook