5 reasons why you should care what happens to Olympus!

Olympus OM-D E-M1 Mark II and E-M1X
(Image credit: Olympus)

Olympus execs have been pretty bullish recently, talking up Olympus's plans for the future and how the brand is here to stay. We hope so, because it's not just Olympus fans that will lose out if the brand disappears but the whole camera market. Here are five things that make Olympus, and Olympus cameras, different.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com