Is the L-Mount Alliance an unbeatable superteam?

L-Mount Alliance animated logo
(Image credit: Leica Camera AG)

Blackmagic has just joined the L-Mount Alliance – a LeBron-like superteam consisting of some of the biggest names in the imaging industry, such as Leica, Panasonic, Sigma and DJI. With a lineup like this, does it now rival the likes of Canon of Sony?

With the launch of the Blackmagic Cinema Camera 6K last week, Blackmagic launched its first L-Mount camera and officially joined the all-star Alliance – an Alliance that has grown from a "big three" of Leica, Panasonic and Sigma when it was announced in 2018 to a "big seven" just five years later (technically it's a "big eight", though the Red Dot family is represented twice with both Leica and Leitz). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.