I’d love to see camera companies just making the best camera they can with each generation

Two generations of Lumix camera
Why would you buy a camera now when you know there will be a similar one with better specs along soon? (Image credit: Jon Devo)

Dual camera and development announcements – I hate them. They make little sense from a consumer or a brand perspective. As a person who buys cameras, why would I buy a ‘lesser’ model now, knowing a similar model with slightly better specs is being released a few months later? From a brand perspective, why cut your next camera release’s legs off at the knees? Unless the aim is to put people off buying the latest camera and drive sales to the following one?

We’ve lived with dual camera announcements for years. I believe the practice started in the DSLR and early full-frame mirrorless days, with the release of cameras like the Nikon D800/D800E and the Sony A7/A7R. Then Canon followed with its 5DS and 5DS R. The purpose was to create more specialized options for photographers. These variant models allowed people to choose between having a camera with or without a low pass (anti-aliasing) filter, for example. 

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Jon Devo

Jon is a gadget reviewer, content creator and influencer. He spends his time reviewing products, covering technology news, giving talks on content strategy and creating content in partnership with a wide variety of forward-thinking brands. He also contributes to commercial radio, as well as in national print newspapers and magazines.