Did Gen Z kill photography?

Feminine-presenting Gen Z person wearing a dotted pink top, with pink eyeshadow and space buns, holding a blue smartphone
(Image credit: Getty Images)

This week, yet another online retailer has used AI fashion models instead of using real ones to show off their products on many body types. Has this kind of shift in visuals caused an entire generation to think, "Hmm… screw that photography lark"? And honestly, who would blame them? 

When even a major brand is not even going to bother paying anyone to get the content they need – just type it into an AI machine and, hey presto, marketing materials are ready – are we seeing this as a big hurdle in the eyes of someone looking to start a career in commercial photography? 

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Dan M Lee
Pro Travel and Adventure Photographer, Educator and Author

Dan M Lee is a professional travel and adventure photographer who has shared his knowledge with hundreds of individuals through his in-person wilderness photography training and thousands more through his writing. That includes a book, Creating Photography: The Professional Edge but the way to get involved is to join him on an expedition via kodiakphotoworkshop.com.

Dan has a broad range of photographic interests – and tech enthusiasm – which he can trace back to his first job, while still at school, in a photography shop in England. He has since been lured across the Atlantic to New York City where he undertakes commissions for numerous publishers.

His extensive traveling means he can be out of his home for more than half the year, which has also seen him develop an interest in smart security systems.

He is also a regular on the Not The Gear and The Grumpy Photographer podcasts.