WATCH LIVE: Fujifilm is unveiling all-new camera lenses – and you can vote on which ones you want to see released!
Fujifilm designers are sharing new lens ideas – and you can vote on which you'd like to see come to market. Watch the stream LIVE right here!
Later today, Fujifilm will be hosting its first ever Focus on Glass – Untold Stories event. Among other things, the company's product planning team will unveil new concepts for Fujifilm X lenses – and you will have the opportunity to vote on which you would like to see become real products.
It has been reported that as many as 14 lenses, none of which are currently under development, will be discussed by the planning team. It's unclear whether these are entirely new lenses, or "mark II" versions of existing optics. Either way, it's an exciting opportunity to see what the designers are considering – and to be able to let them know the ones we're interested in!
Focus on Glass – Untold Stories takes place today at 08:00 EST / 13:00 BST / 00:00 AEDT. You can watch the event live right here, as it unfolds below, via the embedded video below:
![Focus on Glass - Untold Stories - / FUJIFILM [Subtitles available] - YouTube](https://img.youtube.com/vi/9-6BrA7cFDA/maxresdefault.jpg)
Yuji Igarashi, of Fujifilm's Professional Imaging Group, introduced the idea behind the event back in January.
"In recent years, we have held X Summit to unveil new products and features. However, there are still many stories that we have yet to fully cover within the products already announced.
"X Mount lenses, for example, has a broad lineup – as many as over 40 lenses today – and there are many untold stories. So aside from the new product announcement [event] X Summit, we want to create an opportunity to dive deep into the existing lens lineup.
"In this program, in addition to presenting the philosophy and distinctive features of existing X Mount lenses, our product planning team will participate to share new lens ideas that they want to bring to life sometime in the future. While none of the ideas are currently under development, the talk will indicate what the future may hold for X Mount lenses.
"We are considering a webpage where you can vote for your favorite lens idea while the program takes place. We truly look forward to engaging with you, as we are eager to hear your feedback!"
Join us live, when the event starts in a few hours time, as we get a glimpse into what the X Mount will have to offer in the near future.
