As a tech reporter and photographer, I find some of the top trending camera lists easy to predict – but I never would have predicted the unusual mashup leading the top trending cameras in the US right now. Newly launched cameras like the Sony RX10 V bridge camera and popular mirrorless Canon EOS R6 Mark III are sitting mixed in with the strange Godox C100 compact viewfinder camera and even an eight-year-old DSLR, the Canon EOS Rebel T7.
The insight comes from US retailer B&H, who recently shared the list of top trending cameras for August 2026 with Digital Camera World.
The Sony RX10 V leads the top trending list for the second month in a row. The newly launched bridge camera revives the popular one-inch sensor paired with a 25x zoom lens. The bridge camera feels like the opposite of the compact camera trend with its beefy bridge-style design, but the camera is built to replace multiple lenses with its 24-600mm equivalent lens.
The RX10 V is followed by what reviewer James Artaius says is the “weirdest camera ever,” the Godox C100. The camera is 50 percent screen and doubles as a light meter, but the 2MP resolution, $45 / £39 price point, and the slim design also feel reminiscent of the trend behind the Kodak Charmera. The unusual design for the C100 is proving to be quite popular, with the C100 also appearing on the trends list for July.
The list isn’t without high-end mirrorless cameras, however. The Canon EOS R6 Mark III ranks high on the list of August trends. Launched late in 2025, the R6 Mark III was dubbed the “new yardstick by which other hybrids will be measured,” thanks to its mix of 32.5MP 40fps stills and 7K 60p open gate.
Perhaps the most unusual camera to hit the trends list, however, isn’t a fresh launch but an aging DSLR: the Canon EOS Rebel T7 (EOS 2000D). DSLRs have been steadily declining in popularity in recent years, so it’s unusual to find one hitting the trends list. The T7, however, still has a key feature going for it – it only costs $500 with a kit lens right now.
Still, while the T7 has an excellent price, Canon isn’t without similarly priced mirrorless kits like the EOS R100 – which has the same resolution in a smaller design with a more advanced autofocus system.
The DSLR is followed by another Canon mirrorless, this one even more pro-level: The Canon EOS R5 Mark II. The R5 Mark II, launched in 2024, brings a 45MP resolution with 8K 60 video, and yet still manages a speedy 30 fps burst mode.
The Sony mirrorless that has been hitting top trends lists in Japan since its launch continues to make an appearance on trend lists in the US. The Sony A7 V brings 33MP and 30 fps capabilities to Sony’s more affordable member in the full-frame Alpha series, along with upgraded subject recognition autofocus and stabilization up to 7.5 stops.
Several viral compact cameras also continue to impact camera trends in the US. The Fujifilm X100VI – which is still currently out of stock at B&H – makes the list with its compact retro design and 40.2MP sensor.
Canon’s pocketable zoom camera, the PowerShot SX740 HS, is also trending. Leica’s luxury Micro Four Thirds compact camera, the D-Lux 8, is also trending, but it's the new Metal Gray colorway that made the trends list. The more pocketable sibling to the RX10 V, the Sony RX100 VII, also makes the list of August trends.
Finally, the top performer from Sony’s crop sensor still camera series, the Sony A6700, also hit the trends list for August.
Top trending cameras at B&H for August 2026
- Sony RX10 V
- Godox C100 Mini Camera
- Canon EOS R6 Mark III
- Canon EOS Rebel T7 / EOS 2000D with 18-55mm lens
- Canon EOS R5 Mark II
- Sony A7 V
- Fujifilm X100VI
- Canon PowerShot SX740 HS
- Leica D-Lux 8
- Sony RX100 VII
- Sony A6700
You may also like
Take a look at the best mirrorless cameras, the best bridge cameras, or the best compact cameras.
