All the gear and no idea: Sony back up their ad campaign

All the gear and no idea: the story behind the new Sony CSC ad campaign

UPDATED POST. In an effort to boost sales of Sony’s compact system cameras, Sony Australia has come up with an online – and slightly off-the-wall – marketing campaign. It has produced a series of videos poking gentle (but acutely-observed) fun at stereotypical DSLR users, with the tag line ‘All the gear and no idea’.

Sony NEX-F3 review

Sony NEX-F3

The new Sony NEX-F3 replaces the NEX-C3 and features a 16-million-pixel CMOS sensor, improved grip and 180 flip up screen. In our new video, Amy from our testing team takes a look at what the Sony NEX-F3 has to offer.

Sony RX100: the first full review

Sony RX100 Review

This morning Sony announced its ‘game-changing’ compact camera, the RX100, which has created quite a buzz with its 1-inch Exmor CMOS sensor, full manual control and fast f/1.8-4.9 Carl Zeiss 3.6x optical zoom lens with an equivalent focal length of 28mm-100mm. Our testing team was one of the first to get their hands on Sony’s new premium compact camera and spent the long weekend here in the UK testing out its impressive spec list.

Our team has posted the first full, scientific Sony RX100 review over on our sister site, TechRadar. So go there for all your RX100 sample photos, noise charts and more. If you want some of the review highlights and the verdict… well, find out inside what our experts thought.

Sony unveils NEX-F3, Alpha 37 entry-level cameras

Sony Alpha 37 announced

Sony has added two new entry-level cameras to its range, officially announcing the Sony NEX-F3 compact system camera and the Sony Alpha 37 DSLT camera.

Both new Sony cameras feature a 16.1-megapixel APS-C HD CMOS sensor, as well as the Alpha 77’s third-generation Bionz processor, which enables the NEX-F3 to deliver a sensitivity range between ISO 200 and 16,000 and the A37 a range of ISO 100 to ISO 16,000.