UPDATED POST. In an effort to boost sales of Sony’s compact system cameras, Sony Australia has come up with an online – and slightly off-the-wall – marketing campaign. It has produced a series of videos poking gentle (but acutely-observed) fun at stereotypical DSLR users, with the tag line ‘All the gear and no idea’.
The new Sony NEX-F3 replaces the NEX-C3 and features a 16-million-pixel CMOS sensor, improved grip and 180 flip up screen. In our new video, Amy from our testing team takes a look at what the Sony NEX-F3 has to offer.
This morning Sony announced its ‘game-changing’ compact camera, the RX100, which has created quite a buzz with its 1-inch Exmor CMOS sensor, full manual control and fast f/1.8-4.9 Carl Zeiss 3.6x optical zoom lens with an equivalent focal length of 28mm-100mm. Our testing team was one of the first to get their hands on Sony’s new premium compact camera and spent the long weekend here in the UK testing out its impressive spec list.
Our team has posted the first full, scientific Sony RX100 review over on our sister site, TechRadar. So go there for all your RX100 sample photos, noise charts and more. If you want some of the review highlights and the verdict… well, find out inside what our experts thought.
Sony has added two new entry-level cameras to its range, officially announcing the Sony NEX-F3 compact system camera and the Sony Alpha 37 DSLT camera.
Both new Sony cameras feature a 16.1-megapixel APS-C HD CMOS sensor, as well as the Alpha 77’s third-generation Bionz processor, which enables the NEX-F3 to deliver a sensitivity range between ISO 200 and 16,000 and the A37 a range of ISO 100 to ISO 16,000.
Does your lens has more letters after its name than a retired rocket scientist. What do all these lens markings mean? You can refer to a lens simply by the name of the manufacturer, the focal length, and its maximum aperture – a Sigma 70-300mm f/4-5.6, say, or Canon 50mm f/1.4. But as lenses have often evolved from decades of development, they usually have a line of additional letters after their names, stamped on the barrel or printed on the boxes.
Some lens markings are about manufacturer branding – defining a more recent range, or a lens that’s built to higher standards than another. Others are to do with the optics themselves, and to highlight specific technologies used in the lens construction. In the jargon-busting guide below, we’ll translate these lens markings for you.
Winners in the Youth and Open categories of the Sony World Photography Awards 2012 have been announced.
The World Photography Organisation announced the winners this morning who will be formally announced at the annual Sony World Photography Awards ceremony and gala dinner on 26 April at the Hilton Hotel in London’s Park Lane.
The Open Competition of the Sony World Photography Awards 2012 is for anyone with an interest in photography and photographers are judged on a single image. The winners in this category are… you’ll have to click to find out!
A spokesperson for Sony UK has said that the newly released Nikon D800, which features a 36 million pixel full-frame sensor, isn’t a competitor for its own Sony Alpha 900, and that the D800 ‘pushes the boundaries.’
Introduced in February, the Nikon D800 is the world’s highest resolution full-frame camera, and sees Nikon firmly targeting studio and medium format photographers.
Sony has unveiled a new camera to sit in its line up of translucent mirror technology range of cameras, the a57 which offers 12fps shooting, full HD video capture and new creative options.
According to Sony, the Alpha 57 has been priced to appeal to a wide range of DSLR users, sharing many of the premium features found on the enthusiast level a65 – though the price has not been announced.
The a57 features a 16.1 million pixel Exmor APS HD CMOS sensor, which is teamed with the latest generation BIONZ image processing engine which has been designed for low noise stills and full HD video.