Sony shows us an AI future, but where does that leave creators?

Robot hands making origami
AI is taking a bigger role in creativity (Image credit: Getty)

This year, Sony opened up its 50th anniversary celebrations to the press for the first time, and we got to see a rare glimpse behind the scenes. The leading corporation – known for its Alpha range of Sony cameras, Sony phones, TVs and more – showed off some of the groundbreaking new technologies that are in varying phases of R&D, but will eventually become consumer products.

This look into the future was fascinating, with the new developments expanding my mind to just what could be possible. However, the focus on AI and how it is going to infiltrate and revolutionize every instance of technology does make me fear for the traditional role of photographers and videographers in our industry.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.