Polaroid has teamed up with Fendi to announce a 'new' instant camera, the Fendi and Vintage Polaroid OneStep Close-Up 600 – a limited edition camera designed by Sarah Coleman, carrying a retail price of $950 / £690 (approximately AU$1,225).
The original Polaroid 600 OneStep Close Up was first released in 1992, and is regarded by aficionados as one of the best instant cameras ever made. It has a fixed focus 100mm f/10 lens for focusing from 4 feet to infinity, as well as a sliding close-up lens that focuses between 2 and 4 feet – the titular feature after which the camera is named.
Polaroid sells vintage, refurbished Polaroid 600s online (for $129.99 / £129.99), so it's fitting that this Fendi camera has been designed by Sarah Coleman – a visual artist who specializes in rethinking and repurposing everyday objects.
This fast fashion-busting camera is central to Fendi's summer 2021 capsule collection, which has Coleman's fingerprints all over it following the artist's collaboration with the brand in 2020 (where she was commissioned to reinterpret the Fendi boutique in the Miami Design District, along with creating a series of unique design pieces).
The Fendi and Vintage Polaroid OneStep Close-Up 600 features the Fendi FF Vertigo motif, designed by Coleman, which appears twisted and distorted as if seen through a fisheye lens.
The camera accepts Polaroid 600 film (which possesses a battery to power the camera, so i-Type film isn't suitable) and possesses a flash unit that can be manually overridden for increased creative control. It also boasts the signature, folding clamshell design that many retro Polaroids are famous for.
The Fendi and Vintage Polaroid OneStep Close-Up 600 is available exclusively from Fendi Boutiques worldwide and on fendi.com starting today.