Medium format photography is getting relatively cheaper, thanks to Fujifilm's latest GFX cameras – the Japanese manufacturer is "breaking the mould" by making what it calls "large format" bodies that are not only smaller and lighter, but also some of the cheapest in their class.
However, for one lucky Australian photographer, moving up to the larger sensor format isn't going to cost a thing!
To herald the launch of the latest GFX50S II, Fujifilm Australia is hosting a photography competition where the winner wins not just the new medium format camera, but also the GF 35-7-mm f/4.5-5.6 WR kit lens that was announced alongside the body.
All you have to do is submit a single photograph that you think defines a Breaking The Mould moment.
As veteran photographer and Fujifilm ambassador Michael Coyne says in the video above, the competition is about looking at things differently, stepping outside your comfort zone and capturing a moment "when everything comes together".
Participants are only allowed to submit a single photograph, so choose your best work, and you'll need to send in a short write-up on the story behind the shot. The best submission will win the Fujifilm GFX50S II single-lens kit worth AU$7,299.
The competition is now open for submissions and ends at 5pm AEDT on Sunday, December 5, 2021. The winner will be notified via email on Friday, December 17.
Fujifilm makes no stipulations on what gear you can use and neither is the subject matter restricted – all you need is a good camera, your imagination and the right moment. For information on how to enter and the Ts&Cs, head to the Breaking The Mould microsite (opens in new tab).
Medium format photography is no longer the realm of professional photographers doing studio work. Fujifilm has broken that mould and is making large sensors more mainstream.
With a body-only price tag of AU$6,499 and the traditional styling of a DSLR, the GFX50S II is for the more methodical photographer. It's not about speed and neither has it been designed for video, yet we gave it a full five-star review because of its excellent image quality.
Like any medium format camera, the GFX50S II can't compete with the autofocus or burst speeds of the latest and best full-frame mirrorless cameras, but it's fast enough for most situations. What you might lose out in terms of speed, you gain in image quality – from noise performance to dynamic range, colours, tonality and depth of field, you really can't go wrong with this snapper.