Skip to main content

One lucky Aussie shutterbug can win a Fujifilm GFX50S II kit worth AU$7,299: here's how

Fujifilm GFX50S II
(Image credit: Fujifilm)

Medium format photography is getting relatively cheaper, thanks to Fujifilm's latest GFX cameras – the Japanese manufacturer is "breaking the mould" by making what it calls "large format" bodies that are not only smaller and lighter, but also some of the cheapest in their class.

However, for one lucky Australian photographer, moving up to the larger sensor format isn't going to cost a thing!

To herald the launch of the latest GFX50S II, Fujifilm Australia is hosting a photography competition where the winner wins not just the new medium format camera, but also the GF 35-7-mm f/4.5-5.6 WR kit lens that was announced alongside the body.

All you have to do is submit a single photograph that you think defines a Breaking The Mould moment.

As veteran photographer and Fujifilm ambassador Michael Coyne says in the video above, the competition is about looking at things differently, stepping outside your comfort zone and capturing a moment "when everything comes together".

Participants are only allowed to submit a single photograph, so choose your best work, and you'll need to send in a short write-up on the story behind the shot. The best submission will win the Fujifilm GFX50S II single-lens kit worth AU$7,299.

The competition is now open for submissions and ends at 5pm AEDT on Sunday, December 5, 2021. The winner will be notified via email on Friday, December 17.

Fujifilm makes no stipulations on what gear you can use and neither is the subject matter restricted – all you need is a good camera, your imagination and the right moment. For information on how to enter and the Ts&Cs, head to the Breaking The Mould microsite (opens in new tab).

Going big

Medium format photography is no longer the realm of professional photographers doing studio work. Fujifilm has broken that mould and is making large sensors more mainstream.

With a body-only price tag of AU$6,499 and the traditional styling of a DSLR, the GFX50S II is for the more methodical photographer. It's not about speed and neither has it been designed for video, yet we gave it a full five-star review because of its excellent image quality. 

Like any medium format camera, the GFX50S II can't compete with the autofocus or burst speeds of the latest and best full-frame mirrorless cameras, but it's fast enough for most situations. What you might lose out in terms of speed, you gain in image quality – from noise performance to dynamic range, colours, tonality and depth of field, you really can't go wrong with this snapper.

Read more: 

• Best Fujifilm cameras
• Best Fujifilm GF lenses
• Best medium format cameras
• Best professional cameras

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sharmishta Sarkar
Managing Editor (APAC)

In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve. 


With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday. 


She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!