No, it's not a giant Airpod — it's Godox's new retro-chic on-camera flashgun!

Godox Lux Elf Retro Camera Flash
(Image credit: Godox)

Godox is no stranger to producing quirky lighting options that wouldn't look out of place in the midcentury, but with today's demand for retro, they look sleek and modern. 

Godox has been creating some of the best budget-friendly flashguns, strobes, and constant lights over recent years opening up the entry point for photographers to use off and on-camera flash. Recently they have been watching the market trends and have produced the Lux range of stylish retro-style on-camera flashes, and the newly announced Godox Lux Elf Retro blurs the modern and retro further. 

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 

Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.