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WATCH: Fujifilm announces two new cameras and two lenses at X Summit Sydney!

LIVE REPORT: Watch Fujifilm's new GFX and X camera and lens announcements, directly from the X Summit in Australia

LIVE BLOG: Fujifilm X Summit Sydney 2024 logo, with a sunset bridge photograph
(Image: © Fujifilm)

Fujifilim has announced four new products at X Summit Sydney 2024:

• Fujifilm X-T50 – 40.2MP APS-C camera with Film Simulation dial
• Fujifilm GFX 100S II – Lightest ever 100MP GFX camera, with new sensor
Fujinon XF 16-50mm f/2.8-4.8 R LM WR – Updated standard kit lens
Fujinon GF 500mm f/5.6 R LM OIS WR – Super tele medium format lens 


We're only half an hour away from seeing what Fujifilm has to announce! Grab a cup of coffee and find yourself a comfy chair.

The comments section is already full of bright ideas. 

"Any hopes for an X-Pro 4 announcement?"

"would love to see a better 23mm f2. The new fuji lenses are too danged big.  Stick with what got you here Fuji!!!!"

"XH3 Global Shutter. 120fps."

Speaking of chasing Sony's specs, the development announcement for the Canon EOS R1 yesterday got me thinking: when was the last time Canon did a big online streaming announcement like Fuji does? 

(I still remember seeing Peter McKinnon kick off that launch and thinking, "Wow, the influence of influencers has really come a long way")

(… and then he jumped ship to Leica)

Michael Buffer gif

Nice drone shot of Sydney. MAKE A DRONE, FUJIFILM!

"We will be unveiling two new cameras and two new lenses"

Plug / apology for the X100VI. Fuji apparently prepared for double the demand of the X100V, it's still behind. And is increasing production.

It's asuccessor to the X-T30 / X-T30 II…

Looks sleeker than the X-T30, with rounder shoulders. Grip is slightly larger, but feels snug, "making it feel smaller in your hand"

There it is: the Film Simulation Dial.

40.2MP sensor, all the clever fifth generation features such as AI autofocus. 

Without IBIS, creating 40MP images isn't possible, apparently. 

Fujifilm X Summit screenshot

(Image credit: Fujifilm)


It's the new XF 16-50mm, as expected

(Replaces the 10-year-old Fujifilm XF 18-55mm f/2.8-4 R LM OIS)

It's wider on the wide end, but shorter on the long end, and drops from f/4.8 to f/4 at top zoom. Weather sealed, though, and now able to resolve all 40MP, unlike its predecessor. And has half-macro capabilities

X Summit screenshot

(Image credit: Fujifilm)

Why is the Film Simulation dial on top, replacing the mode / drive dial? 

Makoto Oishi is here to tell us about the new GFX announcements. 

First, a proper lens for sports and wildlife photography: 

500mm is about 396mm in full frame terms.

6 stops of optical image stabilization (IBIS is less / ineffective at extreme telephoto lengths)

NAUGHTY FUJIFILM, tossing out the words "large format". 

X Summit screenshot

(Image credit: Fujifilm)

Jeez, bless their hearts but these photographers really weren't put on this Earth to be presenters. 

GRRR, STOP SAYING LARGE FORMAT! I love GFX, but it's not even true medium format! 

Whinging aside, these sample shots look gorgeous.

Aaaaaand here's the Fujifilm GFX 100S II

New GFX 102MP CMOS II sensor. "Image quality highest among GFX series"

The IBIS unit has been upgraded, offering 8 stops using algorithmic updates.

X Summit screenshot

(Image credit: Fujifilm)

Okay, I'm not a fan of these segments with the photographers, but seeing the GFX 100S II being used in underwater housing to shoot surfing is pretty damned amazing.

X Summit screenshot

(Image credit: Fujifilm)

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