Instagram reveals the truth behind how its algorithm sorts content

Instagram reveals how it recommends posts
(Image credit: Instagram / Meta Engineering)

The engineering team at Instagram has published an explainer revealing how the platform's AI algorithm works, using information retrieval systems to dictate which new Suggested and Recommended posts appear in our social media feeds. 

Instagram has recently backtracked on a few of its planned updates, as a result of being under fire from unhappy users (with even the Kardashians taking a stand) fed up from seeing too many suggested posts and not enough from their friends. 

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Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.