$10,000 #ShowUs Grant from Getty and Dove set to encourage diversity

Getty Images and Dove Show Us grant
(Image credit: Getty Images)

Getty Images has teamed up with Dove to launch a brand new initiative, the #ShowUs Grant. Designed to challenge stereotypes surrounding women and aging, two female or non-binary photographers will each be awarded $5,000 each. 

So often, older women are not fairly represented in marketing campaigns, adverts, catwalks or photoshoots (to name just a few). Approximately half of the women in popular visual campaigns are young adults under 30. Aside from age, less than 1% of visuals include women from the LGBTQIA+ community or plus-size women, while women with disabilities make up just 1% of all visual campaigns.

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.