"Delete Snapchat" search explodes 488% due to hatred of My AI feature

Snapchat Logo on white iphone on yellow background
(Image credit: Thought Catalog from Unsplash)

Snapchat recently made the My AI feature, powered by Chat GPT, available to all users – but it hasn't been as successful as creators had hoped. The AI chatbot was initially launched in February, but was only available to paid subscribers; since making it available to all, there has been a 488% increase in the search term "delete Snapchat" as people are unhappy with the service. 

Launched in 2011, Snapchat started as an image-sharing platform where users could share photos that would then disappear. Over the last 12 years, Snapchat has introduced stories, filters, memories, bitmojis, a snap map (so you can track your contact's location) and most recently an AI bot that you can use to ask questions, help plan activities or tell information about yourself. However, there have been some cases where the AI has had some pretty creepy things to say – resulting in the deletion of the app en masse. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.