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DELAYED: The Sony 50mm f/1.2 GM is so popular, Sony can't make it fast enough

Sony FE 50mm f/1.2 GM delayed

The Sony FE 50mm f/1.2 GM is Sony's fastest ever G Master lens – and it has proved so popular with Sony shooters that the manufacturer can't make enough of them, with Sony Japan stating that orders are likely to be delayed.

The company's 60th lens for the E-mount system, the Sony FE 50mm f/1.2 GM (opens in new tab) was announced in March, and went on sale in April in the UK with expected May availability in the US and Australia. However, Sony has revealed that orders have greatly exceeded its projections, and it is unable to keep up with demand. 

• Read more: Best Sony lenses (opens in new tab)

"The lens FE 50mm f/1.2 GM 'SEL50F12GM' for the digital single-lens camera α [E-mount] released on April 23, 2021 (Friday) has received orders that greatly exceeded our expectations," Sony announced (opens in new tab)

"It may take some time before delivery. We are currently making every effort to meet the needs of our customers, so please wait for a while."

Production problems and supply chain issues have, of course, been a familiar refrain over the past year, as the global lockdowns have presented challenges for the manufacturing industry. Not to mention issues like Brexit and ships getting stuck in the Suez Canal, which have compounded problems of fulfilling orders even if they do make their way out of the factory doors. 

Still, if you're a Sony shooter, the 50mm f/1.2 G Master is worth the wait. "Handling is sublime and autofocus is super-fast and reliably accurate," we wrote in our review (opens in new tab)

"Image quality is completely fabulous, combining incredible sharpness with beautiful bokeh. Build quality is excellent and, although the lens is undeniably expensive, it’s still great value at the price. If you want a super-fast standard prime for your Sony camera, look no further."

Read more: 

Sony FE 50mm f/1.2 GM review (opens in new tab)
Best 50mm lenses (opens in new tab)
Fastest lenses you can buy (opens in new tab)
Sony's Instagram-friendly app offers 'instant' phone image transfers (opens in new tab)

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.