This is Canon's adorable Pokémon camera

This is Canon's adorable Pokémon camera
(Image credit: Canon)

UPDATE: Canon's Pokémon camera, the Canon iNSPiC Rec Pikachu Model, has been officially revealed will be available from the end of October – albeit in Japan only. 

As expected, it's a special edition of the iNSPIC Rec – better known in English-speaking territories as the Canon Ivy Rec – that comes in a yellow colorway with exclusive, collectible Pokémon-themed "jackets" (interchangeable face plates). It also features a cute Pikachu symbol in place of the OFF button. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.